Quota sampling is a method used in research to gather data by selecting a specific number of people or items from different groups within a population. This technique ensures that the sample represents certain characteristics of the whole population, like age, gender, or social class. For example, if a researcher needs 100 students for a survey and wants to include equal numbers of boys and girls, they will choose 50 boys and 50 girls. Quota sampling helps make sure the sample is typical of the larger group. This method is useful in studies where researchers need quick results and have specific targets for their data.
Examiner-written GCSE Sociology revision resources that improve your grades 2x
- Written by expert teachers and examiners
- Aligned to exam specifications
- Everything you need to know, and nothing you don’t

Share this article