Sampling - GCSE Sociology Definition

Sampling is a method used in research to choose a small group of people, called a sample, from a larger group, known as the population. In sociology, researchers use sampling to gather data and make conclusions about the wider society without having to study everyone. This is important because it saves time and effort, while still providing useful information. There are different types of sampling, like random sampling, where everyone has an equal chance of being chosen, and stratified sampling, where the population is divided into smaller groups before choosing the sample. By using sampling, sociologists can study trends, behaviours, and opinions in a manageable and efficient way.