Internal & External Communication (Edexcel IGCSE Business): Exam Questions

Most people recognise Heinz for the phrase ‘57 varieties’ even though it now produces many more than the original 57 varieties. H J Heinz, the founder of the Heinz business, believed the phrase sounded lucky.

Kraft Heinz is a world-wide producer of food products. It was formed from the merger of Kraft Foods and Heinz in 2015. This created the third largest food and drinks business in the USA and the fifth largest food and drinks business in the world.

Kraft Heinz has over 24 different brands, including Greenseas in Australia and Nutri+Plus in New Zealand. America has the largest number of brands from Maxwell House to Cool Whip. Kraft Heinz produces many different products including tomato sauce, ‘Mac&Cheese’, pasta and its famous baked beans that are used and eaten by many people.

Kraft Heinz uses many methods to advertise its products. These include posters, billboards and leaflets in supermarkets.

Premier Inn has over 820 hotels in the UK, United Arab Emirates (UAE), India and Germany with over 83,000 rooms. The majority of the hotels have restaurants with facilities for guests to buy meals and drinks. Premier Inn wants to retain its employees so it can continue to maintain the service it provides for guests.

BrightWave Electronics is a growing technology company based in Manchester. It designs and manufactures smart home devices, selling them to customers across the UK and Europe. The company employs over 200 staff across its head office, warehouse and two retail stores.

BrightWave recently launched a new product range and used a variety of methods to promote it. These included email newsletters to existing customers, social media advertisements and in-store displays. Internally, the company held team briefings and updated its staff intranet to keep employees informed about the launch.

Kraft Heinz is a world-wide producer of food products with factories in over 29 countries. It has over 24 different brands, including Greenseas in Australia and Maxwell House in America.

GreenLeaf Logistics is a medium-sized delivery company based in Birmingham. It operates a fleet of 150 vehicles and employs around 300 staff, including warehouse workers, drivers and office-based managers.

The company recently introduced a new scheduling system for its drivers. However, many drivers reported that they did not fully understand the instructions because the technical language used in the training manual was too complex. Some drivers who speak English as a second language found it particularly difficult. Managers also noticed that important messages sent by email were often missed by warehouse staff who do not regularly access computers during their shifts.

LEGO is a privately-owned business in Denmark. It is one of the world's largest manufacturers of toys, with 15 factories and over 18,000 employees around the world. LEGO manufactures toys, games and art materials for boys and girls of all ages, and products from films such as Star Wars and Harry Potter.

Saving the environment in which we all live is important. The Chairman ensures that Emirates works hard to recycle many of the materials it uses and to reduce atmospheric pollution from the fuel that powers its aircraft. Emirates uses a variety of methods to monitor its employees when carrying out these jobs. For these roles Emirates uses a short chain of command.

BrightPath Couriers is a growing parcel delivery business based in Manchester. It employs 200 staff across its warehouse, driving and administration teams.

The company recently updated its health and safety procedures. However, the new guidelines were only communicated through a detailed email sent to all employees. Many warehouse workers, who do not have regular access to computers during their shifts, were unaware of the changes. As a result, several safety incidents occurred in the first week because staff continued to follow the old procedures.