Types of Tourism (SQA National 5 Geography): Revision Note

Exam code: X833 75

Rhiannon Molyneux

Written by: Rhiannon Molyneux

Reviewed by: Bridgette Barrett

Updated on

What is Mass Tourism?

  • Mass tourism is when large numbers of tourists visit the same destination

  • Large tour operators sell package deals, making holidays easier and cheaper to plan

    • These are often all-inclusive, so people pay for the flight, hotel, transfer, food and drink before they travel

  • Most people travel during peak season

    • This means that the destination is extremely busy for part of the year, and much quieter for the rest of the year

  • Examples of mass tourism destinations include:

    • Benidorm, Spain – nearly 3 million visitors per year

    • Orlando, USA – around 75 million visitors per year

Causes of Mass Tourism

Economic factors

  • Higher wages and disposable incomes mean that more people prioritise frequent overseas trips

    • Many people take more than one foreign holiday per year  

  • Cheap package holidays and low-cost airlines make travel more affordable

Social factors

  • People tend to work fewer hours and can take paid annual leave, meaning they have more free time to travel

  • People often want guaranteed sunshine during their holiday

    • They are more likely to travel abroad to avoid a cold or rainy British summer

Improved transport and infrastructure

  • Improvements to airport facilities and increased flight availability make it easier to travel

  • People now have a wider range of travel options, including:

    • High-speed rail networks

    • Larger cruise ships

    • Improved road networks 

  • An increase in purpose-built resorts and hotels means there is a wider range of accommodation choices

Technological developments

  • The rise in advertising and social media makes people more aware of tourist destinations

  • Online booking platforms and package holiday websites make it easier to plan and book online

What is Eco-Tourism

  • Eco-tourism is a type of sustainable tourism 

    • It is small-scale, with a limited number of visitors at one time

    • It focuses on the enjoyment and conservation of natural areas

    • It supports local communities

  • Accommodation is often owned by local people rather than large international companies

    • This means that local communities benefit more financially

  • Buildings and activities are designed to reduce environmental impact and protect wildlife

    • An example of this is the use of renewable energy or reducing waste

  • Tourists often learn about the local culture and environment

    • This promotes understanding, respect and conservation

  • Sometimes there are rules to follow to reduce negative impacts

    • E.g. Do not pick plants or flowers, do not feed animals

  • Examples of eco-tourist destinations include:

    • Rainforest lodges in Costa Rica

    • Gorilla trekking in Uganda

Causes of Eco-Tourism

Increasing environmental awareness

  • As people become more concerned about environmental issues, they look for ways to travel more sustainably by reducing their carbon footprint and supporting conservation

  • Developing countries look for ways to promote economic growth without damaging the environment

Disillusionment with mass tourism

  • Some people are tired of overcrowded and inauthentic mass tourism destinations, which offer very similar holidays no matter where you are in the world

  • Many people look for more unique experiences where they can:

    • Participate in adventurous activities

    • Meet local people

    • Learn about the culture and environment

Improved transport and infrastructure

  • Increased numbers of small airports in remote regions and the building of eco-lodges make it easier to access and stay in more remote destinations

Economic factors

  • Higher wages and disposable incomes mean that people can afford more expensive and exclusive eco-tourism holidays 

Technological developments

  • Rise in social media inspires people to visit eco-tourism destinations and encourages more sustainable travel

  • Small eco-resorts can reach global audiences online without expensive marketing campaigns

Worked Example

Tourists gather in a lively square in Tallinn, Estonia, with historic buildings, café tables, and a street signpost in view.

Look at Diagram Q15B
Give reasons for the increase in mass tourism in recent years

Answer

Mass tourism has increased due to improvements in road, rail and air travel which enable people to travel more easily [1]. In addition, people have more time off work, such as Bank holidays, giving them the opportunity to travel to different places [1]. People also get paid holiday pay so they can afford to take time off work [1] and budget airlines such as EasyJet make travel more affordable for lots of people [1]. Online tour operators also make it easier to go on holiday abroad by offering package deals which include flights, hotels, transfers and meals [1], as well as holiday reps who can help to solve any problems people encounter when they are away.[1]

  • Award 1 mark for each valid point

  • Award 2 marks for a developed point

Examiner Tips and Tricks

There is an overlap between the causes of mass tourism and eco-tourism. Make sure you learn each factor and can explain how it causes either an increase in mass tourism or eco-tourism.

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Rhiannon Molyneux

Author: Rhiannon Molyneux

Expertise: Geography Content Creator

Rhiannon graduated from Oxford University with a BA in Geography before training as a teacher. She is enthusiastic about her subject and enjoys supporting students to reach their full potential. She has now been teaching for over 15 years, more recently specialising at A level. Rhiannon has many years of experience working as an examiner for GCSE, IGCSE and A level Geography, so she knows how to help students achieve exam success.

Bridgette Barrett

Reviewer: Bridgette Barrett

Expertise: Geography, History, Religious Studies & Environmental Studies Subject Lead

After graduating with a degree in Geography, Bridgette completed a PGCE over 30 years ago. She later gained an MA Learning, Technology and Education from the University of Nottingham focussing on online learning. At a time when the study of geography has never been more important, Bridgette is passionate about creating content which supports students in achieving their potential in geography and builds their confidence.