Stakeholder Needs (AQA AS Business): Revision Note

Owners may be sole traders or shareholders in a private limited company

Owners are likely to work within the business as well as own it, so they will rely on the business to provide an income

They will want all or a share of the profit and will want the business to succeed

A self‑employed plumber wants the business to bring in steady work each week so that it pays his wages

He wants the business to be a going concern that can be handed over to his daughter

Employees are individuals who work for a company

Their primary objective is to earn a living, have job security, be paid fairly for their work and have a safe working environment 

A nurse working for the NHS wants a fair salary, reliable shifts and a safe ward so she can plan her life and stay healthy at work

Managers are individuals who are responsible for the day-to-day operations of a company

Their primary objective is to meet the company's goals and objectives

They want to maximise profits and minimise costs while ensuring that the company operates efficiently

The store manager of an Aldi branch aims to hit weekly sales targets and keep food waste low

These two numbers decide her bonus and show the shop is running efficiently

Customers are individuals or businesses who purchase products

Their primary objective is to receive high-quality products at a fair price

Customers also want good customer service and a positive experience with the company 

Greggs shoppers look for tasty, good‑value food

The bakery chain keeps prices low while maintaining quality, which drives repeat visits

Shareholders invest in the company with the goal of making a profit

Shareholders' main objective is to maximise their return on investment

Tesco investors want reliable returns

The retailer raised its dividends by 20% in 2024 and intends to grow them further as profits rise

Suppliers and creditors are likely to be one and the same

Their primary objective is for the business to pay what it owes them promptly

Suppliers often want to be able to establish long-term arrangements with customers to improve business stability

Dairy co‑op Arla secured a long‑term milk partnership with Aldi UK until 2027

This provided stability, as it guaranteed a certain volume of sales and a set price, even though profit margins are small

The local community includes individuals and organisations that live or operate in the area where a business operates

Their primary objective is for the business to have a positive impact on the community

This may include the business being environmentally responsible, providing jobs and contributing to local causes

Rolls‑Royce is planning to double its submarine‑engine site in Derby, creating more than 1,000 jobs

This meets local demand for skilled work and promotes economic growth

The government is responsible for creating and enforcing laws and regulations that affect businesses

Its primary objective is to promote the public good and protect the interests of citizens

The government wants companies to operate within the law and contribute to the economy

After media criticism, Amazon UK paid a total of £932 m in UK taxes

This met key government targets, ensuring businesses pay their fair share

Pressure groups are organisations that seek to influence the policies and actions of businesses or governments

Their primary objective is to promote a specific cause or agenda

Pressure groups want the company to support their cause or take action on an issue

Climate activists Extinction Rebellion staged mass protests against Heathrow’s third‑runway plans in 2023, urging the airport to meet net‑zero goals