1
1 mark
One purpose of marketing at a library is to:
advertise for an apprentice librarian
encourage more families to use the library
provide better training for librarians
update the library’s stock of books
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The Role of Marketing (OCR GCSE Business): Exam Questions
Exam code: J204
4 mins3 questions
2
1 mark
One role of marketing within a hair salon is:
to advertise a vacancy for a trainee hairdresser
to ensure that each hairdresser has a contract of employment
to increase the number of hair appointments booked
to minimise the likelihood of customers getting head lice
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3
2 marks
Case Study
The Ford Motor Company Ltd
The Ford Motor Company Limited (Ford Motors) is a global manufacturer of a range of vehicles including cars, vans, trucks and buses. Ford Motors has been one of Britain’s best-selling car brands for over 30 years, with a range of models including the KA, Fiesta, Focus, Mondeo and Galaxy. The company’s large range of products includes models that differ in size to meet the individual needs of different market segments, including eco-friendly small cars, family cars, sports cars and 7-seater people carriers.
Ford Motors carries out a lot of market research when developing new car designs and uses both primary and secondary research. This ensures that new car designs and models meet the needs of potential customers.
Each model’s sales levels are regularly monitored against the product lifecycle.
Explain the purpose of marketing within Ford Motors.
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