WJEC AS Business specification (2510)
Understanding the exam specification is key to doing well in your WJEC AS Business exam. It lays out exactly what you need to learn, how you'll be assessed, and what skills the examiners seek. Whether you're working through the course for the first time or revising for your final exams, the specification helps you stay focused and confident in your preparation.
We've included helpful revision tools to support you in putting the specification into practice. Wherever you're starting from, you'll find everything you need to feel prepared, from the official specification to high-quality resources designed to help you succeed.
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In the next section, you'll find a simplified summary of the official WJEC AS Business specification, along with a breakdown of key topics, assessment structure, and useful study resources. We've also included links to topic-level guides and revision tools to help you put the specification into practice.
Contents
Disclaimer
This page includes a summary of the official WJEC AS Business (2510) specification, provided to support your revision. While we've made every effort to ensure accuracy, Save My Exams is not affiliated with the awarding body.
For the most complete and up-to-date information, we strongly recommend consulting the official WJEC specification PDF.
Specification overview
This AS Business qualification (WJEC) introduces learners to the dynamic business environment and the importance of entrepreneurial activity in creating and sustaining business growth. It encourages critical understanding of organisations, develops enterprising and creative approaches to business issues, and fosters an awareness of ethical dilemmas and stakeholder responsibilities. Students apply quantitative and qualitative skills to make informed business decisions, and are supported to appreciate business issues from a Welsh and broader global perspective.Subject content breakdown
Unit 1: Business Opportunities
- Enterprise and the role of entrepreneurs in different sectors
- Purpose and components of a business plan
- Market types and segmentation; demand, supply and elasticity
- Market research methods and analysis
- Public/private sector aims; legal structures and liability
- Business location decisions
- Finance sources for entrepreneurs and SMEs
- Costs, revenue, profit and break-even analysis
Unit 2: Business Functions
- Marketing mix: product life cycle, branding, pricing, promotion, place
- Impact of new technology and global marketing
- Finance: budgeting, sources of finance, cash flow, income statement, ratios
- Human resources: recruitment, training, appraisal, workforce planning
- Motivation theories and incentives
- Leadership styles and management theories
- Employer/employee relations and conflict resolution
- Operations: production methods, productivity, quality management
- Lean production and stock control
- Innovation, R&D, economies of scale
Assessment structure
AS Unit 1: Business Opportunities
- Written exam: 1 hour 15 minutes
- 60 marks, 15% of A level (37.5% of AS)
- Short answer and structured questions
- Focus on business start-ups, SMEs and markets
AS Unit 2: Business Functions
- Written exam: 2 hours
- 80 marks, 25% of A level (62.5% of AS)
- Data response questions
- Covers full AS content
Assessment Approach
- Each unit assessed in summer series
- Unitised structure allows staged assessment
- Quantitative skills form at least 10% of overall A level marks
- Focus on real-world application and contemporary business contexts.
Key tips for success
Doing well in your WJEC AS Business isn't just about how much you study, but how you study. Here are a few proven tips to help you stay on track
- Start with a clear plan: Break the subject into topics and create a revision schedule that allows enough time for each. Start early to avoid last-minute stress.
- Focus on understanding, not memorising: Use our revision notes to build a strong foundation in each topic, making sure you actually understand the material.
- Practise regularly: Attempt past papers to familiarise yourself with the exam format and timing. Mark your answers to see how close you are to full marks.
- Be strategic with your revision: Use exam questions by topic to focus on weaker areas, and flashcards to reinforce important facts and terminology.
- Learn from mistakes: Whether it's from mock exams or practice questions, spend time reviewing what went wrong and why. This helps prevent repeat mistakes in the real exam.
- Stay balanced: Don't forget to take regular breaks, eat well, and get enough sleep, a healthy routine makes revision much more effective.
With the right approach and consistent practice, you'll build confidence and improve your chances of exam success.
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