The Sources & Power of Geographic Data (College Board AP® Human Geography): Study Guide

Kristin Tassin

Written by: Kristin Tassin

Reviewed by: Bridgette Barrett

Updated on

Sources of spatial information

  • Spatial information is information about places, and about the people, objects and phenomena found in them

  • Much of it comes from written accounts and first-hand records:

    • Field observations — notes and measurements recorded by travelling to a place

    • Media reports — news coverage and journalism about a place or an event

    • Travel narratives — written accounts by people who have visited a place

    • Policy documents — government plans, legislation and planning records

    • Personal interviews — asking people directly about a place and how they experience it

    • Landscape analysis — studying and describing a landscape to assess human impact on it

    • Photographic interpretation — analyzing aerial, satellite or ground-level photographs

  • These sources vary in reliability, so geographers usually combine several of them to build an accurate picture of a place

The power of geographic data

  • Geospatial and geographical data — including census data and satellite imagery — are used at every scale to make decisions

Personal decisions

  • House buyers compare data on school catchments, crime rates and commute times before choosing where to live

  • Navigation apps use live location and traffic data to pick a route

Business decisions

  • Retailers use customer zip codes and income data to decide where to open a new store

  • Median household income guides whether a developer builds high-end or affordable housing

  • Businesses combine population density with competitor locations to find underserved markets

Organizational decisions

  • Aid agencies map where need is greatest — disease outbreaks, food insecurity, or damage after a disaster — so help reaches the worst affected areas first

  • Campaign groups use spatial data as evidence of inequality, for example by mapping which neighborhoods have no clinic within walking distance

Governmental decisions

  • Census tracts divide the United States into small areas of roughly 1,200 to 8,000 people, so data can be analyzed at neighborhood level

  • Population density and age structure show where new schools, hospitals and clinics are needed

  • Spatial patterns in income and deprivation are used to decide which areas receive funding first

  • Census results are used to reapportion seats in the House of Representatives and to redraw voting district boundaries

Limitations of geographic data

  • The scale at which data is collected changes how useful it is

    • Collecting literacy data at a national scale masks large differences between urban and rural areas

    • Without knowing where illiteracy is concentrated, policymakers cannot target spending effectively

  • Groups that are undercounted, or missing from a dataset altogether, are easily left out of the decisions based on it

Examiner Tips and Tricks

The AP Exam will often ask you to think about how and in which contexts spatial data may be used. For example, the zip codes of potential customers may help a store decide where to open their next location. Median household income in an area may be used to determine what types of homes to construct or whether to open a high-end or retail store. 

The AP Exam asks about census tracts especially often. Census forms give information about everyone living in a household and include age, gender, and ethnicity. 

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Kristin Tassin

Author: Kristin Tassin

Expertise: Geography Content Creator

Kristin is a high school educator with 10+ years of experience teaching AP Human Geography, World History, and US Government. She holds a Ph.D. in History and has published articles in leading journals. Fluent in Arabic and Turkish, Kristin is also an exam grader and active volunteer in history education initiatives.

Bridgette Barrett

Reviewer: Bridgette Barrett

Expertise: Development Editor

After graduating with a degree in Geography, Bridgette completed a PGCE over 30 years ago. She later gained an MA Learning, Technology and Education from the University of Nottingham focussing on online learning. At a time when the study of geography has never been more important, Bridgette is passionate about creating content which supports students in achieving their potential in geography and builds their confidence.