Controlling Prices in Markets (Cambridge (CIE) A Level Economics): Revision Note
Exam code: 9708
Using price controls to correct market failure
Price controls are a type of government intervention in markets to change the existing market price
To attempt to correct market failure, price controls are used to influence the levels of production or consumption in markets that are failing to allocate resources efficiently
This may help to reduce overconsumption of demerit goods or increase consumption of merit goods, although it may also lead to government failure
Two types of control are commonly used:
A maximum price is a legally imposed maximum price set below equilibrium, above which a good or service cannot be sold
A minimum price is a legally imposed minimum price set above equilibrium, below which a good or service cannot be sold
Why governments control prices
Governments use price controls to correct market failure and improve the allocation of resources
Link to social and private costs and benefits
In many markets, the price mechanism reflects only private costs and benefits, not the full impact on society
Private costs/benefits → affect the individual consumer or producer
Social costs/benefits → include wider effects on third parties (externalities)
As a result:
Market equilibrium may not be socially optimal
1. To reduce over-consumption of demerit goods
Demerit goods generate external costs to society
Consumers consider only their private benefits
Therefore:
Marginal private benefit (MPB) > marginal social benefit (MSB)
Output is too high (Qe > Qopt)
Governments may:
Increase prices to discourage consumption
Move output closer to the socially optimal level
2. To increase consumption of merit goods
Merit goods generate external benefits to society
Consumers underestimate the full benefits
Therefore:
Marginal social benefit (MSB) > marginal private benefit (MPB)
Output is too low (Qe < Qopt)
Governments may:
Reduce prices to encourage consumption
Increase access and move output towards Qopt
3. To improve equity
Market prices may be unaffordable for some consumers
This limits access to essential goods and services
Governments may:
Control prices to improve affordability
Promote a more equitable distribution of resources
Examiner Tips and Tricks
Link price controls to:
Market equilibrium based on private costs/benefits → divergence from social optimum → government intervention to correct this
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