Types of Market Structures (Cambridge (CIE) A Level Economics): Revision Note
Exam code: 9708
Perfect competition
Market structures
Market structures are the characteristics of the market in which a firm or industry operates

Market structures can be separated into perfect competition and imperfect competition
Perfect competition
Perfect competition describes a market structure where no individual firm has control over price
Typical examples include fruit sellers on a street market
Characteristics of perfectly competitive markets
Large number of buyers and sellers
Each firm produces a very small share of total market output
No firm can influence the market price
Homogeneous products
Goods produced by different firms are identical
Free entry and exit
Firms can easily enter or leave the market
Perfect information
Consumers and firms have full knowledge of prices and products
Price takers
Individual firms must accept the market-determined price
Imperfect competition
Imperfect competition occurs when firms have some control over price and competition is not perfect
Several imperfect market structures exist
1. Monopoly
A monopoly is a market structure where a single firm dominates the market
A pure monopoly market structure is when there is a single supplier of a particular product and has the power to influence the market supply and price
A natural monopoly is when the optimum number of firms in the market is one as the LRAC minimum efficient scale is unobtainable

Characteristics of monopoly
Number of firms
One dominant firm
Product differentiation
The product has no close substitutes
Barriers to entry
Very high barriers prevent new firms entering the market
Information
Information may be imperfect
Because there is only one firm, the monopolist is a price maker.
2. Monopolistic competition
Monopolistic competition is a market structure where many firms compete but sell differentiated products
Typical examples include hair or nail salons, tattoo artists, pizza takeaways, etc.
Characteristics of monopolistic competition
Number of firms
Many firms
Product differentiation
Products are similar but not identical
Freedom of entry
Firms can enter and exit the market relatively easily
Information
Information is not perfect
Firms have some price-setting power due to product differentiation.
3. Oligopoly
An oligopoly is a market structure dominated by a small number of large firms
Many industries are oligopolies, e.g., banking, retail, supermarkets, insurance, petrol

Characteristics of oligopoly
Number of firms
Few large firms dominate the market
Product differentiation
Products may be differentiated or homogeneous
Barriers to entry
High barriers to entry protect existing firms
Information
Information is usually imperfect
Firms in an oligopoly are interdependent, meaning their decisions affect competitors
Comparison of market structures
Characteristic | Perfect competition | Monopolistic competition | Oligopoly | Monopoly |
|---|---|---|---|---|
Number of firms | Very many | Many | Few | One |
Product differentiation | None (homogeneous) | Differentiated | May be differentiated or homogeneous | Unique product |
Barriers to entry | None | Low | High | Very high |
Availability of information | Perfect | Imperfect | Imperfect | Imperfect |
Price control | Price takers | Some price control | Considerable market power | Price maker |
Type of profit in long run | Normal profit | Normal profit | Supernormal possible | Supernormal possible |
Shape of demand curve | Perfectly elastic | Downward sloping | Downward sloping | Downward sloping |
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