Types of Market Structures (Cambridge (CIE) A Level Economics): Revision Note

Exam code: 9708

Steve Vorster

Written by: Steve Vorster

Reviewed by: Lisa Eades

Updated on

Perfect competition

Market structures

  • Market structures are the characteristics of the market in which a firm or industry operates

Diagram showing characteristics of market structures: numbers of sellers, type of information, type of product, firm's price setting behavior, barriers to entry, and numbers of buyers.
  • Market structures can be separated into perfect competition and imperfect competition

Perfect competition

  • Perfect competition describes a market structure where no individual firm has control over price

    • Typical examples include fruit sellers on a street market

Characteristics of perfectly competitive markets

  • Large number of buyers and sellers

    • Each firm produces a very small share of total market output

    • No firm can influence the market price

  • Homogeneous products

    • Goods produced by different firms are identical

  • Free entry and exit

    • Firms can easily enter or leave the market

  • Perfect information

    • Consumers and firms have full knowledge of prices and products

  • Price takers

    • Individual firms must accept the market-determined price

Imperfect competition

  • Imperfect competition occurs when firms have some control over price and competition is not perfect

  • Several imperfect market structures exist

1. Monopoly

  • A monopoly is a market structure where a single firm dominates the market

    • pure monopoly market structure is when there is a single supplier of a particular product and has the power to influence the market supply and price

    • A natural monopoly is when the optimum number of firms in the market is one as the LRAC minimum efficient scale is unobtainable

Illustration of hands with red nails holding a smartphone, interacting with a social media app displaying posts and icons on the screen.
Two firms domintae the smart phone market and each is a technical monopoly i the USA - Samsung and Apple

Characteristics of monopoly

  • Number of firms

    • One dominant firm

  • Product differentiation

    • The product has no close substitutes

  • Barriers to entry

    • Very high barriers prevent new firms entering the market

  • Information

    • Information may be imperfect

  • Because there is only one firm, the monopolist is a price maker.

2. Monopolistic competition

  • Monopolistic competition is a market structure where many firms compete but sell differentiated products

  • Typical examples include hair or nail salons, tattoo artists, pizza takeaways, etc.

Characteristics of monopolistic competition

  • Number of firms

    • Many firms

  • Product differentiation

    • Products are similar but not identical

  • Freedom of entry

    • Firms can enter and exit the market relatively easily

  • Information

    • Information is not perfect

  • Firms have some price-setting power due to product differentiation.

3. Oligopoly

  • An oligopoly is a market structure dominated by a small number of large firms

    • Many industries are oligopolies, e.g., banking, retail, supermarkets, insurance, petrol

Front view of an Aldi supermarket with prominent blue and yellow signage on the building facade and a separate post sign.
Budget supermarkets in the UK act in an oligopoly industry

Characteristics of oligopoly

  • Number of firms

    • Few large firms dominate the market

  • Product differentiation

    • Products may be differentiated or homogeneous

  • Barriers to entry

    • High barriers to entry protect existing firms

  • Information

    • Information is usually imperfect

  • Firms in an oligopoly are interdependent, meaning their decisions affect competitors

Comparison of market structures

Characteristic

Perfect competition

Monopolistic competition

Oligopoly

Monopoly

Number of firms

Very many

Many

Few

One

Product differentiation

None (homogeneous)

Differentiated

May be differentiated or homogeneous

Unique product

Barriers to entry

None

Low

High

Very high

Availability of information

Perfect

Imperfect

Imperfect

Imperfect

Price control

Price takers

Some price control

Considerable market power

Price maker

Type of profit in long run

Normal profit

Normal profit

Supernormal possible

Supernormal possible

Shape of demand curve

Perfectly elastic

Downward sloping

Downward sloping

Downward sloping

Unlock more, it's free!

Join the 100,000+ Students that ❤️ Save My Exams

the (exam) results speak for themselves:

Steve Vorster

Author: Steve Vorster

Expertise: Economics & Business Subject Lead

Steve has taught A Level, GCSE, IGCSE Business and Economics - as well as IBDP Economics and Business Management. He is an IBDP Examiner and IGCSE textbook author. His students regularly achieve 90-100% in their final exams. Steve has been the Assistant Head of Sixth Form for a school in Devon, and Head of Economics at the world's largest International school in Singapore. He loves to create resources which speed up student learning and are easily accessible by all.

Lisa Eades

Reviewer: Lisa Eades

Expertise: Business Content Creator

Lisa has taught A Level, GCSE, BTEC and IBDP Business for over 20 years and is a senior Examiner for Edexcel. Lisa has been a successful Head of Department in Kent and has offered private Business tuition to students across the UK. Lisa loves to create imaginative and accessible resources which engage learners and build their passion for the subject.