Positive Externalities (Cambridge (CIE) A Level Economics): Revision Note
Exam code: 9708
Positive externalities
Positive externalities/external benefits occur when the social benefits of an economic transaction are greater than the private benefits
A private benefit for the consumer is what they actually gain from consuming a good/service
An external benefit (positive externality) is the benefit not factored in to the economic activity (for example, someone who studies law enjoys private benefits but society benefits from having strong legal institutions)
Private benefit + external benefit = social benefits
Positive externalities of consumption
Positive externalities of consumption are created during the consumption of a good or service
The externalities are caused by consumer demand and result in a positive external impact on a third party
As only the private costs are considered by consumers and not the external costs, individuals will under-consume these goods/services, causing a market failure
If the external benefits were considered, the demand would increase, and the goods would be sold at a higher price
An example of a positive externality of consumption is vaccinations. These protect those that receive them but also prevent the spread of disease to others around them. Other examples include education, healthcare and healthy eating

Diagram analysis
The MSC is assumed to equal the MPC, as the externality arises from consumption rather than production
The socially optimal level of output occurs where MSB = MSC, at Pₒₚₜ Qₒₚₜ, which is allocatively efficient
The free-market equilibrium occurs at PₑQₑ where MPB = MSC, representing the private optimum
Because MPB < MSB, consumers ignore the external benefits of consumption
As a result, the market produces too little output, creating under-consumption equal to Qₒₚₜ − Qₑ
This leads to a welfare loss (deadweight loss) shown by the pink triangle
To achieve allocative efficiency, output must increase so that MSB = MSC
This creates a role for government intervention (e.g. subsidies or public provision) to reduce the welfare loss
Positive externalities of production
Positive externalities of production occur when producing a good or service creates benefits for third parties who are not directly involved in the transaction
These external benefits arise from the production process itself
Producers only consider the private benefits of production, not the external benefits to society
As a result, the market under-provides these goods and services, creating market failure
For example, beekeeping increases pollination, which can improve crop yields for nearby farmers
Diagram: Positive externality of production

Diagram analysis
The MSB is assumed to equal the MPB, as the externality arises from the production (supply) side of the market
The free-market equilibrium occurs at PeQe, where MPC = MSB, representing the private optimum
Producers do not consider the external benefits of production, so the MSC is lower than the MPC
The socially optimal level of output occurs where MSC = MSB, at PoptQopt, which is allocatively efficient
Because the market produces only Qe, there is under-provision equal to Qopt − Qe
This results in a welfare loss (deadweight loss) shown by the pink triangle
To achieve social efficiency, output must increase so that MSC = MSB
This creates a role for government intervention, such as subsidies or regulation, to encourage greater production
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