Price Elasticity of Supply (PES) (Cambridge (CIE) A Level Economics): Revision Note
Exam code: 9708
Defining and calculating PES
The law of supply states that when there is an increase in price (ceteris paribus), producers will increase the quantity supplied and vice versa
Economists are interested by how much the quantity supplied will increase
Price elasticity of supply (PES) reveals how responsive the change in quantity supplied is to a change in price
The responsiveness is different for different types of products
Calculation of PES
PES can be calculated using the following formula:
To calculate a % change, use the following formula
Worked Example
In recent months, the price of avocados has increased from £0.90 to £1.45. Bewdley Farm Shop in the Severn Valley have sought to maximise their profits by increasing the quantity supplied to market. They have been able to increase sales from 110 units a week to 120 units a week. Calculate the PES of avocados and explain one reason for the value
Step 1: Calculate the % change in QS
Step 2: Calculate the % change in P
Step 3: Insert the above values in the PES formula
Step 4: Explain one reason for the value
The PES value of +0.15 indicates that avocados are very price inelastic in supply. Even with a significant increase in price, suppliers are less able to supply more due to the time it takes to grow additional avocados
Examiner Tips and Tricks
All PES values are positive, reflecting the relationship between price and quantity on the supply curve. It is a measure of the extent to which the quantity supplied moves along the supply curve after a price change
When undertaking any elasticity calculations, make sure that your final answer is not expressed as a percentage. This is a common error and loses marks
Interpreting the PES coefficient
The values of PES vary from 0 to infinity (∞) and they are classified as follows:
Value | Explanation |
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0 Perfectly price inelastic ![]() |
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0→1 Relatively price inelastic ![]() |
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1→ ∞ Relatively price elastic ![]() |
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∞ Perfectly price elastic ![]() |
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1 Unitary elasticity of supply ![]() |
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Factors that influence the PES
Some products are more responsive to changes in price than others
This responsiveness is known as Price Elasticity of Supply (PES)
The factors that affect how responsive supply is, are called the determinants of PES

1. Mobility of the factors of production
If producers can quickly switch resources (e.g., labour, capital) between products, then PES will be higher (elastic)
If resources are specialised or fixed, then supply is less responsive (inelastic)
For example, if the price of hiking boots rises, a shoe manufacturer who can easily shift workers and machinery from making trainers to boots will have elastic supply
2. Availability of raw materials
If raw materials are easily available, producers can respond quickly to price changes → elastic supply
If materials are scarce or hard to obtain, supply cannot increase easily → inelastic supply
For example, a chocolate producer with limited access to cocoa beans may find it harder to increase supply when prices rise.
3. Ability to store stock
If goods can be stored easily, producers can build up inventory and release more when prices rise → elastic supply
If goods cannot be stored (e.g., fresh flowers), supply will be more inelastic
For example, producers of tinned food can respond quickly to price increases because the products can be stored for long periods
4. Spare capacity
If a firm has unused capacity (idle machines, underused staff), it can increase output quickly when prices rise → elastic supply
If operating at full capacity, it cannot easily raise production → inelastic supply
For example, a car factory with extra machinery and space can respond rapidly to rising demand
5. Time period
In the short run, supply is usually more inelastic because firms need time to adjust production
In the long run, supply becomes more elastic as firms can invest in more resources and change production processes
For example, avocado farmers cannot instantly grow more avocados when prices rise — but over time, they can plant more trees and expand supply
Examiner Tips and Tricks
You must not confuse PES with PED and inadvertently answer questions using knowledge from PED
When faced with PES questions, make yourself think like a producer and it will help you stay focused on providing the correct answer
How PES affects business reactions to market changes
Price Elasticity of Supply (PES) helps explain how quickly and easily businesses can adjust their output when market conditions shift
A product with elastic supply can be increased quickly when prices rise, while inelastic supply means production is slower or harder to change
Manufactured goods: More flexible supply
In the short term, businesses that produce manufactured items like trainers, headphones, or stationery, often have more flexibility
If demand suddenly increases, they can release stock from warehouses or ramp up production with existing machinery.
For example, if a surge in demand for reusable water bottles occurs due to a sustainability trend, manufacturers can respond quickly by increasing output
Over time, if the demand remains high, firms may invest in more equipment or hire additional staff to expand capacity
Agricultural products: Slower to respond
Farming and food production tend to be less responsive in the short run
Crops like strawberries or wheat cannot be grown overnight, and supply is affected by unpredictable factors such as weather, pests, or seasonal cycles
If demand for avocados spikes due to a health craze, farmers cannot instantly grow more. They must wait for the next harvest
External influences also play a role. Disease outbreaks in livestock, droughts, or trade restrictions can disrupt supply. These factors make agricultural PES more inelastic compared to manufactured goods
Global impact of PES differences
When supply is inelastic, even small changes in demand can cause big price swings
If global demand for cocoa rises and supply cannot keep up, prices may soar, affecting chocolate producers and consumers worldwide
In contrast, if demand for mobile phone cases increases, prices may stay stable because supply can adjust more easily
Comparing the PES of agricultural products and manufactured products
1. Mobility of the factors of production
Agricultural products: inelastic in supply | Manufactured goods: elastic in supply |
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2. The rate at which costs of production (marginal costs) increase
Agricultural products: inelastic in supply | Manufactured goods: elastic in supply |
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3. The ability to store goods
Agricultural products: inelastic in supply | Manufactured goods: elastic in supply |
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4. Spare production capacity
Agricultural products: inelastic in supply | Manufactured goods: elastic in supply |
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5. Time period
Agricultural products: inelastic in supply | Manufactured goods: elastic in supply |
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