Price Elasticity of Supply (PES) (Cambridge (CIE) A Level Economics): Revision Note

Exam code: 9708

Charlotte

Written by: Charlotte

Reviewed by: Steve Vorster

Updated on

Defining and calculating PES

  • The law of supply states that when there is an increase in price (ceteris paribus), producers will increase the quantity supplied and vice versa

    • Economists are interested by how much the quantity supplied will increase

  • Price elasticity of supply (PES) reveals how responsive the change in quantity supplied is to a change in price

    • The responsiveness is different for different types of products

Calculation of PES

  • PES can be calculated using the following formula:

text PES =  end text fraction numerator percent sign space change space in space quantity space supplied over denominator percent sign space change space in space price end fraction space equals space fraction numerator percent sign triangle space in thin space QS over denominator percent sign triangle in space straight P end fraction

 

  • To calculate a % change, use the following formula

percent sign space Change space equals space fraction numerator new space value space minus space old space value over denominator old space value end fraction space cross times space 100 

Worked Example

In recent months, the price of avocados has increased from £0.90 to £1.45. Bewdley Farm Shop in the Severn Valley have sought to maximise their profits by increasing the quantity supplied to market. They have been able to increase sales from 110 units a week to 120 units a week. Calculate the PES of avocados and explain one reason for the value

Step 1:  Calculate the % change in QS

  percent sign triangle Q S space equals space fraction numerator 120 minus 110 over denominator 110 end fraction space cross times 100

percent sign triangle Q S space equals plus 9.1 percent sign 


Step 2: Calculate the % change in P

percent sign triangle straight P space equals space fraction numerator 1.45 space minus space 0.90 over denominator 0.90 end fraction space straight x space 100

percent sign triangle straight P space equals space plus 61 percent sign

Step 3: Insert the above values in the PES formula

PE S space equals space fraction numerator percent sign triangle space in thin space Q S over denominator percent sign triangle in space straight P end fraction

PE S space equals space fraction numerator 9.1 percent sign over denominator 61 percent sign end fraction

PE S space equals space plus 0.15

Step 4: Explain one reason for the value

The PES value of +0.15 indicates that avocados are very price inelastic in supply. Even with a significant increase in price, suppliers are less able to supply more due to the time it takes to grow additional avocados

Examiner Tips and Tricks

All PES values are positive, reflecting the relationship between price and quantity on the supply curve. It is a measure of the extent to which the quantity supplied moves along the supply curve after a price change

When undertaking any elasticity calculations, make sure that your final answer is not expressed as a percentage. This is a common error and loses marks

Interpreting the PES coefficient

  • The values of PES vary from 0 to infinity (∞) and they are classified as follows:

Value

Explanation

0

Perfectly price inelastic

Graph showing supply curve with price on the vertical axis and quantity on the horizontal axis. Points P1 and P2 are marked on the price axis.
Perfectly inelastic supply
  •  The QS is completely unresponsive to a
    change in P (e.g. fixed number of seats in a theatre) so the supply curve is vertical

0→1

Relatively price inelastic

Graph showing supply curve with price (P) on the vertical axis and quantity supplied (Q) on the horizontal axis, highlighting changes from P1 to P2 and Q1 to Q2.
Price inelastic supply
  • The %∆ in QS is less than proportional
    to the %∆ in P (e.g., agricultural products)

1→ ∞

Relatively price elastic

Supply curve graph showing an upward slope from Q1 to Q2 with corresponding prices P1 to P2. Axes are labelled price (£) and quantity supplied.
Price elastic supply
  • The %∆ in QS is more than proportional
    to the %∆ in P (e.g., t-shirts)

Perfectly price elastic

Horizontal supply curve graph showing price (£) on the y-axis and quantity supplied on the x-axis, intersecting at Pe, Q1, and Q2.
Perfectly price elastic supply
  • The %∆ in QS will fall to zero with any %∆ in P

  • However, supply is unlimited at a particular price

  • This is a very theoretical scenario but is evident when examining international trade diagrams where the supply curve is horizontal

1

Unitary elasticity of supply

Graph showing three green supply curves, S1 to S3, with quantity supplied on the x-axis and price in pounds on the y-axis, indicating supply shifts.
Unitary elasticity of supply
  • The value of PES: 1

  • The percentage change in quantity supplied is exactly equal to the percentage change in price

  • Any supply curve that starts at the origin has unitary elasticity

    • S1, S2 and S3 all have a PES value equal to 1

    • The %∆ in P = %∆ in QS

Factors that influence the PES

  • Some products are more responsive to changes in price than others

  • This responsiveness is known as Price Elasticity of Supply (PES)

  • The factors that affect how responsive supply is, are called the determinants of PES

Illustration showing factors affecting production: mobility of factors, raw materials, storage ability, spare capacity, and time period.
The determinants of PES include the ability to store goods and the mobility of factors of production

1. Mobility of the factors of production

  • If producers can quickly switch resources (e.g., labour, capital) between products, then PES will be higher (elastic)

  • If resources are specialised or fixed, then supply is less responsive (inelastic)

    • For example, if the price of hiking boots rises, a shoe manufacturer who can easily shift workers and machinery from making trainers to boots will have elastic supply

2. Availability of raw materials

  • If raw materials are easily available, producers can respond quickly to price changes → elastic supply

  • If materials are scarce or hard to obtain, supply cannot increase easily → inelastic supply

    • For example, a chocolate producer with limited access to cocoa beans may find it harder to increase supply when prices rise.

3. Ability to store stock

  • If goods can be stored easily, producers can build up inventory and release more when prices riseelastic supply

  • If goods cannot be stored (e.g., fresh flowers), supply will be more inelastic

    • For example, producers of tinned food can respond quickly to price increases because the products can be stored for long periods

4. Spare capacity

  • If a firm has unused capacity (idle machines, underused staff), it can increase output quickly when prices rise → elastic supply

  • If operating at full capacity, it cannot easily raise production → inelastic supply

  • For example, a car factory with extra machinery and space can respond rapidly to rising demand

5. Time period

  • In the short run, supply is usually more inelastic because firms need time to adjust production

  • In the long run, supply becomes more elastic as firms can invest in more resources and change production processes

  • For example, avocado farmers cannot instantly grow more avocados when prices rise — but over time, they can plant more trees and expand supply

Examiner Tips and Tricks

You must not confuse PES with PED and inadvertently answer questions using knowledge from PED

When faced with PES questions, make yourself think like a producer and it will help you stay focused on providing the correct answer

How PES affects business reactions to market changes

  • Price Elasticity of Supply (PES) helps explain how quickly and easily businesses can adjust their output when market conditions shift

  • A product with elastic supply can be increased quickly when prices rise, while inelastic supply means production is slower or harder to change

Manufactured goods: More flexible supply

  • In the short term, businesses that produce manufactured items like trainers, headphones, or stationery, often have more flexibility

  • If demand suddenly increases, they can release stock from warehouses or ramp up production with existing machinery.

    • For example, if a surge in demand for reusable water bottles occurs due to a sustainability trend, manufacturers can respond quickly by increasing output

  • Over time, if the demand remains high, firms may invest in more equipment or hire additional staff to expand capacity

Agricultural products: Slower to respond

  • Farming and food production tend to be less responsive in the short run

  • Crops like strawberries or wheat cannot be grown overnight, and supply is affected by unpredictable factors such as weather, pests, or seasonal cycles

    • If demand for avocados spikes due to a health craze, farmers cannot instantly grow more. They must wait for the next harvest

  • External influences also play a role. Disease outbreaks in livestock, droughts, or trade restrictions can disrupt supply. These factors make agricultural PES more inelastic compared to manufactured goods

Global impact of PES differences

  • When supply is inelastic, even small changes in demand can cause big price swings

    • If global demand for cocoa rises and supply cannot keep up, prices may soar, affecting chocolate producers and consumers worldwide

    • In contrast, if demand for mobile phone cases increases, prices may stay stable because supply can adjust more easily

Comparing the PES of agricultural products and manufactured products

1. Mobility of the factors of production

Agricultural products: inelastic in supply
(PES = 0-1)

Manufactured goods: elastic in supply
(PES = >1)

  • If the price of a specific agricultural commodity increases, it's not possible for farmers to quickly switch to producing a different crop 

  • There is generally more flexibility to switch production to alternative goods in response to price changes, leading to a higher PES

  • E.g. a car manufacturer may be able to adjust its factors of production from producing family car to sports models relatively easily

2. The rate at which costs of production (marginal costs) increase

Agricultural products: inelastic in supply
(PES = 0-1)

Manufactured goods: elastic in supply
(PES = >1)

  • The PES for agricultural commodities is typically lower 

  • The production of agricultural commodities is often subject to inherent constraints, (e.g. longer production cycles) 

  • The cost to produce one more unit of output is relatively high

  • The PES for manufactured products is typically higher

  • The additional costs of supplying mass produced manufactured products is generally lower as it is easy to add on extra units to production output

 3. The ability to store goods

Agricultural products: inelastic in supply
(PES = 0-1)

Manufactured goods: elastic in supply
(PES = >1)

  • Perishable agricultural products have limited storage capabilities 

  • This reduces the short-term supply responsiveness and contributes to a lower PES for primary commodities

  • Manufactured products can be stored for longer periods without significant deterioration or spoilage 

  • This allows firms to respond to price changes by adjusting the quantity supplied from existing stock

4. Spare production capacity

Agricultural products: inelastic in supply
(PES = 0-1)

Manufactured goods: elastic in supply
(PES = >1)

  • Output is relatively labour- or land-intensive, which places limits on the amount of spare production capacity, leading to a low PES

  • Output is often generated using machinery and so there is more capacity when producing manufactured products, leading to a higher PES

5. Time period

Agricultural products: inelastic in supply
(PES = 0-1)

Manufactured goods: elastic in supply
(PES = >1)

  • The time period to grow or extract primary commodities is much longer than that required to manufacture products

  • Many products are manufactured in a relatively short time period

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Charlotte

Author: Charlotte

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Charlotte joined Save My Exams in 2024 with over 30 years of teaching experience in Business and Economics. A former Head of Business and Economics, she has inspired thousands of students across diverse settings in Lancashire. Known for her engaging approach, Charlotte also organized educational trips to destinations like New York and Shanghai, expanding students' global perspectives. She is currently an Edexcel A-Level Economics examiner, with over 20 years of experience in exam boards. Charlotte holds a BA (Hons) in Economics and Public Policy from Leeds Metropolitan University and a PGCE from Manchester University. In her spare time, she enjoys walking her Labradors and watching football.

Steve Vorster

Reviewer: Steve Vorster

Expertise: Economics & Business Subject Lead

Steve has taught A Level, GCSE, IGCSE Business and Economics - as well as IBDP Economics and Business Management. He is an IBDP Examiner and IGCSE textbook author. His students regularly achieve 90-100% in their final exams. Steve has been the Assistant Head of Sixth Form for a school in Devon, and Head of Economics at the world's largest International school in Singapore. He loves to create resources which speed up student learning and are easily accessible by all.