Syllabus Edition
First teaching 2017
Last exams 2026
Explaining Virtual Relationships (AQA A Level Psychology): Revision Note
Exam code: 7182
Self-disclosure in virtual relationships
Virtual relationships (VRs) are those which do not exist on a face-to-face (FtF) basis
Social media platforms allow VRs to exist alongside or as a substitute for a FtF relationship, e.g., you can be friends with someone on Facebook and/or friends with them in ‘real life’
Self-disclosure takes on a whole new dimension when it comes to VRs, as the usual restrictions and social norms which govern self-disclosure are removed in online environments
Reduced cues theory explains the tendency for people to behave online in ways that they would not behave if the relationship were FtF:
A lack of behavioural signals such as body language, facial expressions, gestures and paralanguage, which usually help to guide and monitor FtF conversations
A sense of deindividuation in which a person can hide behind a screen name or avatar so that their identity is to some extent lost
Deindividuation can lead to someone behaving in ways which show a lack of inhibition, i.e., they feel free to express themselves in ways which they would not use in a FtF encounter
A lack of inhibition can lead to online comments and posts which are hyper-aggressive and extreme in their language (something that internet trolls excel at)
It is this fear of attack that tends to result in a reduction in the usual pattern of FtF self-disclosure in VRs
The hyper-personal model
The hyper-personal model (Walther, 1996) suggests that self-disclosure may happen earlier and with greater levels of intimacy (a kind of speeded-up version of the Social Penetration ‘onion’ model), with online disclosures becoming personal more quickly than they would in FtF interactions
This hyper-personal aspect of VRs is another facet of deindividuation, i.e., it is easier to disclose sensitive information to someone who is at a distance and whom one is unlikely to ever meet in real life (known as the ‘strangers on a train’ phenomenon)
It is also easy to abruptly terminate VRs, either by ‘ghosting’ the other person or by having a confrontation which would involve too much emotional energy in FtF encounters
It is easier to vent at a distance and in writing (known as the boom and bust phenomenon)
The hyper-personal model also identifies how a VR gives people an opportunity to present their ‘best self’ to the other person, as they have the time (and the tools) to portray themselves and their life in a highly edited version of reality (known as selective self-presentation)
Examiner Tips and Tricks
As a young person, you will be an avid consumer and user of social media (and even if you’re not, you are bound to know lots of people who are). Make use of your up-to-date knowledge of and expertise in the various social media platforms to bring a contemporary awareness to your exam responses.
Effects of absence in gating in virtual relationships
A gate consists of any obstacle/barrier to a relationship developing or even getting off the ground in the first place
The usual gates that exist in FtF interactions (e.g., shyness, appearance, accent, anxiety) can be completely absent in VRs
People may choose to initially hide their appearance behind avatars or cartoon images, plus the usual stressors involved in striking up a conversation FtF are removed in the online world
The absence of gating provides opportunities for people who previously may have isolated themselves from relationships due to fear, anxiety, or self-consciousness to connect to others
Absence of gating encourages self-disclosure with its veil of anonymity, plus it allows people to express themselves, possibly in ways that FtF encounters have not afforded them, e.g., creatively, honestly, adventurously
It is possible that an VR can become a real, ‘in the flesh’ relationship, as it is likely that a lot has already been shared between the couple
Any superficial gates which might previously have blocked the relationship are gone, and each person sees the other as an individual in their own right rather than as a set of characteristics, e.g., ‘blonde’, ‘Japanese’, ‘van driver’
Research which investigates virtual relationships in social media
Bargh et al. (2002) conducted three experiments using students as participants
They found that those who feel that they can express their “true selves” online are more likely to form close and intimate VRs
Whitty & Joinson (2009) found that self-disclosure is more direct, intimate and ‘nosy’ than in FtF interactions
Walter & Whitty (2020) conducted a review of 25 years of online activity, which explores the beginning of VRs in the 1990s and how these have changed and evolved to include deceptive online romances and scams
Toma et al. (2008) studied how people's online dating profiles were deceptive and found that men tended to lie about being taller, whereas women lied more about their weight
They concluded that online daters use strategic deception – small lies to make themselves look better while avoiding lies that might backfire in future FtF meetings
Evaluation of virtual relationships in social media
Strengths
There is some validity in the hyper-personal model in terms of the lack of self-monitoring which takes place in the online world (see Whitty & Joinson’s 2009 findings)
VRs may provide a lifeline for people who would previously have been marginalised; e.g., Baker & Oswald (2010) found that the absence of gating enables people with crippling shyness to open up and engage in fulfilling relationships with others
Limitations
Reduced cues theory is not entirely valid – VRs do involve a set of internet-specific cues, e.g., the use of emojis, the time taken to respond to a message, capitalising words, using code words developed between the couple, etc
The theories surrounding VRs take a universal view, as they assume that people are connected online and have access to the internet; this is not true for everyone across the world, which means that they lack cultural relativism
Issues & Debates
These explanations of online relationships use a nomothetic approach, as they aim to explain how most people behave in online relationships
However, online disclosure is often idiographic, with individuals showing vastly different levels of openness, honesty, or risk-taking online
This limits the theories' ability to reflect the diversity of online behaviour and experiences
Worked Example
Here is an example of an AO2 question that you might be asked on this topic.
AO2: You need to apply your knowledge and understanding, usually referring to the ‘stem’ in order to do so (the stem is the example given before the question).
Q. Professor Inssta is interested in the ways in which social media platforms influence relationships. She conducts interviews with 16-20 year-old students who are heavy users of social media, asking them about their VRs and about how they compare to their FtF encounters.
Outline one strength and one limitation of using unstructured interviews to gather this data.
[4 marks]
Model answer:
One strength: unstructured interviews allow the participants to respond freely to the interviewer’s open questions. This type of interview would help the students to find their own way of discussing their VRs, leading to the collection of rich, detailed data that has high validity
One limitation: unstructured interviews do not involve using a set of predetermined questions and this can mean that the participant may go ‘off track’ into topics that are not related to VRs. This would make it difficult for Prof Inssta to analyse the data collected [4 marks]
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