The Media & Social Control (WJEC Eduqas GCSE Sociology): Revision Note
Exam code: C200
Media coverage of crime
- The media both reflects and shapes public concern about crime 
- People are influenced by what they see in the media – this is called the hypodermic syringe model - Media messages are "injected" directly into the minds of audiences, just like a syringe injecting a drug 
- It assumes audiences are passive and powerless to resist or interpret messages differently 
 
- Coverage often fuels fear through over-reporting and exaggeration — a process known as deviancy amplification 
- The media also plays a key role in agenda setting, deciding which issues become public priorities - By focusing on some stories and excluding others, the media influences what people perceive as social problems 
 
News values
- Journalists, editors, and media owners (known as gatekeepers) decide which events are newsworthy based on certain news values 
- Crime stories are more likely to appear if they involve: - children, e.g. child abductions or murders 
- violence – knife crime or terrorism 
- celebrities – involved in drugs, assaults, or drunk driving 
- graphic images – such as riots or disasters 
 
- As a result, the media distorts public perception by: - over-representing violent and serious crime 
- exaggerating the risks faced by certain groups (especially women, children, and the elderly) 
- over-reporting crimes committed by ethnic minorities and young people, leading to negative labelling 
 
- Because these crimes appear so frequently in the media, the public assumes they happen more often than they really do 
Moral panics
- Sociologist Stanley Cohen (1972) argued that the media can create moral panics by exaggerating or sensationalising deviant behaviour 
- A moral panic occurs when the media portrays a group or activity as a major threat to social values, causing public fear and overreaction 
- Examples include: - ‘hoodie’ culture and youth crime 
- violent video games and drill music 
- knife crime in London 
- migrants, single mothers, or ‘benefit cheats’ are being blamed for social problems 
 
Folk devils
- In moral panics, certain groups become ‘folk devils’ — scapegoats blamed for society’s ills 
- These groups are stereotyped as dangerous or immoral 
- Common folk devils include - youths 
- ethnic minorities 
- welfare claimants 
- refugees 
 
The mods and rockers
- Cohen’s study examined fights between youth subcultures — the mods and rockers — in seaside towns like Clacton 
- The media exaggerated the scale and seriousness of the incidents, describing them as riots and amplifying the fear of youth disorder 
- The result was that: - young people were labelled as troublemakers (folk devil) 
- the public and police overreacted, increasing arrests and harsher treatment (moral panic) 
- this reaction led to more deviant behaviour, confirming the stereotype — a process known as deviancy amplification 
 
- Cohen showed that the media not only reports deviance, but it also creates it 
- A modern parallel is the 2011 London riots, when many joined the unrest seeking attention and notoriety through social media 
Deviancy amplification
- Cohen argued that the media sensationalised and distorted the events (described above), which created a false image of young people and their behaviour - He described this as deviancy amplification 
- This amplification encouraged other young people to behave in the way portrayed by the media 
- A small altercation became more widespread as a result of the media's exaggeration 
- This resulted in a moral panic 
 
- People reading newspapers and watching the news on TV began to see the mods and rockers as a threat to law and order - The police acted harshly due to the public outcry, and this led to further arrests 
 
- Cohen's point is that the media amplifies deviance and causes more deviant behaviour - A more recent example is the London riots in 2011, where more people joined in the riots to have their 'five minutes of fame' 
 
- Moral panics tend to fade, but their impact, i.e., public anxiety, harsher laws, and group stigma, can be long-lasting 
Sociological perspectives on media coverage of crime
- The media can both promote social control and generate deviance 
Functionalism
- The media can increase awareness of social issues and help prevent crime 
- It can lead to public campaigns and interventions: - Knife amnesties and anti-violence campaigns 
- Reclaim These Streets (2021) after the death of Sarah Everard 
- Social media appeals for missing persons or witnesses 
 
- According to functionalists, this helps reinforce shared values and maintain social order by warning people of the consequences of deviance 
Interactionism
- Interactionists argue that the media uses labelling to construct deviance 
- Through selective reporting, certain groups become stigmatised - E.g., media coverage of 'hoodies', 'chavs', or migrants creates stereotypes that influence public attitudes and police action 
 
- Moral panics often reinforce the self-fulfilling prophecy, where those labelled as deviant act according to their labels 
Marxism
- Marxists agree with interactionists but go further — they argue that the media serves the interests of the ruling class 
- Moral panics distract the public from real issues such as inequality and exploitation 
- By blaming the working class or migrants, the media diverts attention away from the failures of capitalism - E.g., during economic crises, newspapers often highlight youth crime or immigration rather than corporate or political wrongdoing 
 
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