The Media & Social Control (WJEC Eduqas GCSE Sociology): Revision Note
Exam code: C200
Media coverage of crime
The media both reflects and shapes public concern about crime
People are influenced by what they see in the media – this is called the hypodermic syringe model
Media messages are "injected" directly into the minds of audiences, just like a syringe injecting a drug
It assumes audiences are passive and powerless to resist or interpret messages differently
Coverage often fuels fear through over-reporting and exaggeration — a process known as deviancy amplification
The media also plays a key role in agenda setting, deciding which issues become public priorities
By focusing on some stories and excluding others, the media influences what people perceive as social problems
News values
Journalists, editors, and media owners (known as gatekeepers) decide which events are newsworthy based on certain news values
Crime stories are more likely to appear if they involve:
children, e.g. child abductions or murders
violence – knife crime or terrorism
celebrities – involved in drugs, assaults, or drunk driving
graphic images – such as riots or disasters
As a result, the media distorts public perception by:
over-representing violent and serious crime
exaggerating the risks faced by certain groups (especially women, children, and the elderly)
over-reporting crimes committed by ethnic minorities and young people, leading to negative labelling
Because these crimes appear so frequently in the media, the public assumes they happen more often than they really do
Moral panics
Sociologist Stanley Cohen (1972) argued that the media can create moral panics by exaggerating or sensationalising deviant behaviour
A moral panic occurs when the media portrays a group or activity as a major threat to social values, causing public fear and overreaction
Examples include:
‘hoodie’ culture and youth crime
violent video games and drill music
knife crime in London
migrants, single mothers, or ‘benefit cheats’ are being blamed for social problems
Folk devils
In moral panics, certain groups become ‘folk devils’ — scapegoats blamed for society’s ills
These groups are stereotyped as dangerous or immoral
Common folk devils include
youths
ethnic minorities
welfare claimants
refugees
The mods and rockers
Cohen’s study examined fights between youth subcultures — the mods and rockers — in seaside towns like Clacton
The media exaggerated the scale and seriousness of the incidents, describing them as riots and amplifying the fear of youth disorder
The result was that:
young people were labelled as troublemakers (folk devil)
the public and police overreacted, increasing arrests and harsher treatment (moral panic)
this reaction led to more deviant behaviour, confirming the stereotype — a process known as deviancy amplification
Cohen showed that the media not only reports deviance, but it also creates it
A modern parallel is the 2011 London riots, when many joined the unrest seeking attention and notoriety through social media
Deviancy amplification
Cohen argued that the media sensationalised and distorted the events (described above), which created a false image of young people and their behaviour
He described this as deviancy amplification
This amplification encouraged other young people to behave in the way portrayed by the media
A small altercation became more widespread as a result of the media's exaggeration
This resulted in a moral panic
People reading newspapers and watching the news on TV began to see the mods and rockers as a threat to law and order
The police acted harshly due to the public outcry, and this led to further arrests
Cohen's point is that the media amplifies deviance and causes more deviant behaviour
A more recent example is the London riots in 2011, where more people joined in the riots to have their 'five minutes of fame'
Moral panics tend to fade, but their impact, i.e., public anxiety, harsher laws, and group stigma, can be long-lasting
Sociological perspectives on media coverage of crime
The media can both promote social control and generate deviance
Functionalism
The media can increase awareness of social issues and help prevent crime
It can lead to public campaigns and interventions:
Knife amnesties and anti-violence campaigns
Reclaim These Streets (2021) after the death of Sarah Everard
Social media appeals for missing persons or witnesses
According to functionalists, this helps reinforce shared values and maintain social order by warning people of the consequences of deviance
Interactionism
Interactionists argue that the media uses labelling to construct deviance
Through selective reporting, certain groups become stigmatised
E.g., media coverage of 'hoodies', 'chavs', or migrants creates stereotypes that influence public attitudes and police action
Moral panics often reinforce the self-fulfilling prophecy, where those labelled as deviant act according to their labels
Marxism
Marxists agree with interactionists but go further — they argue that the media serves the interests of the ruling class
Moral panics distract the public from real issues such as inequality and exploitation
By blaming the working class or migrants, the media diverts attention away from the failures of capitalism
E.g., during economic crises, newspapers often highlight youth crime or immigration rather than corporate or political wrongdoing
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