Socialisation & Gender Roles (WJEC Eduqas GCSE Sociology): Revision Note
Exam code: C200
Gender role socialisation
Gender roles are the behaviours, attitudes, and expectations that society considers appropriate for males and females
Sociologists argue that gender roles are socially constructed, meaning they are learned through socialisation rather than determined by biology
Children learn what it means to be 'male' or 'female' from an early age through the following agents of socialisation:
The family
The education system
Peer groups
Mass media
Gender stereotyping can limit opportunities and reinforce inequality between men and women
Sociologists such as Ann Oakley and Sue Lees highlight how these patterns start in early childhood and continue throughout life
The role of the family
The family is the first and most influential agent in shaping gender identity
From birth, parents treat boys and girls differently — in the clothes they wear, the toys they receive, and the behaviour that is encouraged
E.g., girls are often dressed in pink and given dolls or prams, while boys are dressed in blue and given cars, soldiers, or construction toys
Liberal feminist sociologist Ann Oakley identified two key processes that create and reinforce gender roles within the family:
Canalisation – Parents channel children’s interests towards gender-appropriate activities
E.g., girls are encouraged to play at being caring or domestic, while boys are encouraged to be active or tough
Manipulation – Parents reinforce gendered behaviour through approval or disapproval
E.g., praising a girl for looking pretty but discouraging a boy from similar behaviour
These processes teach children what behaviour is considered suitable for their gender and help maintain traditional gender roles
The role of schools
Schools are another major influence on gender roles
Although schools promote equality, gendered expectations can still be transmitted through the hidden curriculum — the unspoken norms and values children learn in school
Textbooks and teaching materials often show men and women in stereotypical roles, such as men in science or leadership and women in caring professions
In the playground, boys and girls often occupy different spaces and activities
Boys tend to dominate the centre of the playground, playing competitive games, e.g., football
Girls are more often found around the edges, engaging in smaller group activities or talking
Some subjects are still seen as gendered, e.g.,
science and technology for boys
childcare and textiles for girls
The role of the peer group
During the teenage years, the peer group becomes a powerful influence on gender identity
Peers encourage conformity by rewarding or punishing behaviour that fits or breaks gender norms
E.g., a boy playing with dolls may be teased or excluded, while boys playing football are praised
Girls may be encouraged to focus on appearance, fashion, or popularity
Peer groups may also promote double standards of sexual morality
Boys might be praised for sexual behaviour that gains them status
Girls who behave in the same way may be criticised or labelled negatively
Feminist sociologist Sue Lees found that girls were often labelled negatively as 'slags' or 'sluts' for sexual behaviour that boys were admired for
Lees argued that this is how the peer group helps to control female behaviour and reinforce gender inequality
The role of the media
The media (TV, films, magazines, social media) is a powerful agent of gender socialisation, shaping ideas about how men and women should look and behave
Men are often shown as strong, dominant, and powerful, while women are portrayed as beautiful, caring, and emotional
This creates stereotypes — simplified and generalised images of gender roles
The media also promotes the ‘ideal body’ for men and women, influencing self-image and expectations
Magazines for women often focus on
beauty
fashion
relationships
home life
Magazines for men tend to emphasise
sport
business
success
Films and video games have traditionally shown women as damsels in distress or sexual objects, though this is slowly changing
E.g., Elsa from Frozen challenges traditional stereotypes by being a strong and independent female character who does not rely on a male hero
However, her appearance still reflects unrealistic beauty standards, with a slim figure and flawless features
Media representations continue to shape gender expectations by showing what is considered 'normal' or desirable for men and women
Examiner Tips and Tricks
Be ready to apply examples of different agents of socialisation — the family, school, peers, and media — when explaining how gender roles are constructed.
Use named sociologists such as Ann Oakley and Sue Lees to support your answers and gain higher marks.
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