Exam code: 7132
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A key feature of Sanjay’s business is differentiation provided by his innovative, speedy waffle maker.
To what extent is successful innovation essential for all businesses choosing a strategy of differentiation?
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Analyse how copyright may have been important to the growth of SSN Ltd.
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‘To achieve successful innovation, the level of spending on research and development is more important than the organisational culture of a business.’
Do you agree? Justify your view.
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Galin plc
Galin is a large multinational company that sells products in 10 different categories, including fabric care (eg washing powder), home care (eg furniture polish) and hair care (eg shampoo) products. It has 50 different brands and in 2018 achieved global sales of $60 billion.
Galin has chosen to have a regional organisational structure, dividing the world into six regions: North America, Europe, Asia, Latin America, the Middle East and Africa. There are major differences between these regions: for example, in terms of market conditions, labour markets and economic factors.
In 2018 Galin invested 3% of its sales revenue into research and development (compared with an industry average of 1%) and owned 55 000 patents. Its new products achieve high profit margins. When developing products, Galin encourages collaboration between people in different jobs.
An objective of the company for 2019 is to increase labour productivity.
Galin:
invests in research and development
owns a number of patents.
Analyse how these two factors help Galin to achieve high profit margins on its new products.
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Analyse how introducing intrapreneurship can improve the financial performance of a business.
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A business has had a record of poor innovation for many years.
To what extent do you think that if the business increases its investment spending on innovation this will lead to more success in this area?
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