Operational Objectives (AQA A Level Business): Exam Questions

Exam code: 7132

Syllabus Edition

First teaching 2023

Last exams 2027

1 hour10 questions
1
1 mark

Statement 1: ‘Value added can be increased by creating barriers to entry.’

Statement 2: ‘Value added can be increased by lowering unit costs.’

Read statements 1 and 2 and select the correct option from the following:

  • Statement 1 is true. Statement 2 is true.

  • Statement 1 is true. Statement 2 is false.

  • Statement 1 is false. Statement 2 is true.

  • Statement 1 is false. Statement 2 is false.

2
1 mark

Which of the following actions would improve the ability of a manufacturer to respond to changes in consumer demand?

  • Ensuring workers are highly trained in one specialised role

  • Maintaining high capacity utilisation levels

  • Outsourcing more production to other manufacturers

  • Reducing warehouse size in order to minimise levels of inventory

3
1 mark

Statement 1: ‘A business might improve the quality of its product in order to make its demand more price elastic.’

Statement 2: ‘A business might improve the quality of its product in order to increase added value.’

Read Statements 1 and 2 and select the correct option from the following options.

  • Statement 1 is true. Statement 2 is true.

  • Statement 1 is true. Statement 2 is false.

  • Statement 1 is false. Statement 2 is true.

  • Statement 1 is false. Statement 2 is false.

1
4 marks

Barrowfield Furniture has repeatedly run out of timber partway through production runs, halting its assembly line.

Explain one way better operations management could address this problem at Barrowfield Furniture.

2
4 marks

Selby Online has advertised a next-day delivery guarantee on all orders placed before 8pm.

Explain one way this marketing promise is likely to affect operations at Selby Online.

3
5 marks

Winsley Ceramics has set its operations team a target of reducing unit costs by 12% within a year. It has set no other operational objective.

Explain the risks to Winsley Ceramics of setting a single operational objective focused only on cost.

4
6 marks

Ashcott Electronics currently runs its factory at 68% capacity utilisation. Its operations director has proposed raising this to 90% as a way of reducing unit costs.

Analyse how raising capacity utilisation would affect Ashcott Electronics.

5
6 marks

Table 1 shows operational data for Thurloe Components.

Calculate:

  • the percentage reduction in Thurloe Components' average order lead time between 2025 and 2026

  • the percentage of orders delivered on time in 2026.

1
12 marks

Read the case study in the Insert (opens in a new tab).

Analyse why Logger Boards Ltd prioritises meeting environmental objectives when making operational decisions.

2
25 marks

A business plans to improve its flexibility through mass customisation. Is it inevitable that improved flexibility will worsen other measures of its operational performance?

Justify your view.