Exam code: 7132
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What makes a product 'good quality'?
It looks good/reputable, is reliable and durable, is safe and fit for purpose, and has good customer service.

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How can high quality give a competitive advantage?
It provides a USP, can be used in promotion, eases expansion into new markets, and supports premium pricing.
Define quality control.
Quality control checks quality at the end of the production process, using quality inspectors to find faults.
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What makes a product 'good quality'?
It looks good/reputable, is reliable and durable, is safe and fit for purpose, and has good customer service.
How can high quality give a competitive advantage?
It provides a USP, can be used in promotion, eases expansion into new markets, and supports premium pricing.
Define quality control.
Quality control checks quality at the end of the production process, using quality inspectors to find faults.
Define quality assurance.
Quality assurance inspects quality throughout the process, with workers checking their own work at various stages.
Give one advantage of quality control.
Specialists check standards, little staff training is needed, and it is inexpensive and simple.
Give one disadvantage of quality control.
Rejected goods waste resources, the cause of defects is ignored, and scrapping/reworking is costly.
Give one advantage of quality assurance.
Issues are caught early (products reworked, not rejected), and the cause of defects is addressed, preventing future problems.
Give one disadvantage of quality assurance.
It needs staff training / a skilled workforce (higher labour costs), and reworking can lengthen production.
Give one benefit of improving quality.
Happier, more loyal customers, the ability to charge premium prices, lower long-term costs, and access to new markets.
Give one difficulty of improving quality.
High up-front and ongoing costs, staff/union resistance, customer price sensitivity, and strain on resources.
Name two consequences of poor quality.
Costly recalls/repairs, fines or legal payouts, damaged reputation and lost customers, and a drop in sales and profits.
Domino's sets a quality target to complete home deliveries within minutes, refunding customers if it is late.
Domino's sets a quality target to complete home deliveries within 30 minutes, refunding customers if it is late.
A quality certification such as 9001 can give a business access to valuable contracts and export deals.
A quality certification such as ISO 9001 can give a business access to valuable contracts and export deals.
True or False?
Quality control checks quality throughout the whole production process.
False.
Quality control checks at the end; quality assurance checks throughout the process.
True or False?
High-quality products can usually command a higher price.
True.
Quality is closely linked to price — high-quality products can usually command a higher price.
True or False?
Improving quality is always cheap and easy.
False.
It can involve high up-front and ongoing costs, staff resistance, and strain on resources.
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