9.4 Digital Technology (AQA A Level Business): Flashcards
Exam code: 7132
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Give two ways digital technology helps a business.
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Cards in this collection (18)
Give two ways digital technology helps a business.
It boosts efficiency/cuts costs and reaches a broader customer base (also faster decisions, personalised offers and new business models).
Define automation.
Automation is using computer-based technologies to carry out production and logistics processes.
What is CAD (computer-aided design)?
Digitally creating 2D or 3D design simulations of products (and mapping machinery movements).
What is CAM (computer-aided manufacturing)?
Using computers to assist manufacturing operations — production, planning, transport and storage.
What is CIM (computer-integrated manufacturing)?
The complete automation of a plant, with all processes under computer control tied together by digital information.
Give two pressures driving automation.
Cost reduction and speed/reliability (also labour shortages and quality consistency).
Give one advantage of automation.
Higher productivity and lower average costs (also faster output, consistent quality and less wastage).
Give one disadvantage of automation.
High installation/maintenance costs (also training needs, downtime, breakdowns and possible redundancies).
Define e-commerce.
E-commerce is the trade of goods and services over the internet.
Give one opportunity and one threat of e-commerce.
Opportunity: a cheap, direct promotional method with global reach; threat: intense global competition and the need for large warehouses.
Define big data.
Big data is the large volumes of data that inundate businesses daily, used to understand customers and make informed decisions.
Name two ways businesses collect big data.
E-commerce and social media (also the Internet of Things and logistics tracking).
Define data mining.
Data mining is extracting raw data from large data sets and converting it into useful information.
Give two uses of data mining.
Marketing planning and sales forecasting (also consumer profiling, loyalty rewards and identifying purchasing patterns).
Give one criticism of data mining.
Invasion of privacy (also the risk of data breaches and unintentional discrimination).
Data mining converts raw data from large data sets into useful .
Data mining converts raw data from large data sets into useful information.
True or False?
Big data and data mining mean exactly the same thing.
False.
Big data is the large volume of data; data mining is extracting useful information from it.
True or False?
Automation can operate for long periods without a break, improving quality consistency.
True.
Machines work around the clock with few errors, keeping quality within narrow tolerances.
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