Exam code: 7132
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Give two reasons businesses grow.
Rising customer demand and economies of scale (also entering new markets or launching new products).

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Define organic growth.
Organic growth is growth driven by internal expansion, using reinvested profits, owners' capital or loans.
Give two ways a business grows organically.
Gaining market share and opening new stores (also product diversification, international expansion and investing in new technology).
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Give two reasons businesses grow.
Rising customer demand and economies of scale (also entering new markets or launching new products).
Define organic growth.
Organic growth is growth driven by internal expansion, using reinvested profits, owners' capital or loans.
Give two ways a business grows organically.
Gaining market share and opening new stores (also product diversification, international expansion and investing in new technology).
Give one advantage of organic growth.
The pace is manageable and it is less risky (financed by profits, using existing expertise).
Give one disadvantage of organic growth.
Growth can be slow, may miss out on economies of scale, and access to finance may be limited.
Define external (inorganic) growth.
External growth is rapid growth through integration — mergers, takeovers, joint ventures or franchising.
Name the four methods of external growth.
Mergers, takeovers, joint ventures and franchising.
Give two reasons for external growth.
Strategic fit and synergies (also economies of scale, eliminating competition and boosting shareholder value).
Why do firms often grow organically before integrating?
To reach a financial position where they can afford to integrate with other businesses.
Define retrenchment.
Retrenchment is when a business deliberately reduces the size or scope of its operations.
What does retrenchment involve?
Closing unprofitable branches, cutting staff, selling off assets or withdrawing from certain markets.
Give two reasons for retrenchment.
Financial strain/losses and intense competition (also refocusing on core activities).
External growth achieved through mergers and takeovers is also known as growth.
External growth achieved through mergers and takeovers is also known as inorganic growth.
True or False?
Organic growth is generally riskier than external growth.
False.
Organic growth is less risky — it is financed by profits and uses the firm's existing expertise.
True or False?
Retrenchment aims to lower costs and focus on the most profitable activities.
True.
Retrenchment reduces size or scope to cut costs, improve cash flow and focus on the strongest activities.
Name the three types of integration.
Vertical, horizontal and conglomerate integration.
Define vertical integration.
Vertical integration is a merger/takeover of a firm at a different stage of the supply chain.
What is the difference between forward and backward vertical integration?
Forward = merging with a firm further up the supply chain (e.g. a manufacturer buying a retailer); backward = further back (e.g. a retailer buying a manufacturer).
Define horizontal integration.
Horizontal integration is a merger/takeover of a firm at the same stage of the production process.
Give one advantage of horizontal integration.
A rapid increase in market share (also economies of scale, reduced competition and shared industry knowledge).
Define conglomerate integration.
Conglomerate integration is a merger/takeover between firms in entirely different industries.
Give one advantage of conglomerate integration.
It spreads risk across industries (also uses surplus cash/skills and shares key expertise).
Define a merger.
A merger is when two or more companies combine to form a new company — the originals cease to exist.
Define a takeover.
A takeover is when one company buys a controlling stake (>50% of shares) in another, often against its will.
Give two reasons for mergers and takeovers.
Economies of scale and rapid entry into new markets (also acquiring technology, reducing competition and market power).
Give one common issue with takeovers.
Hard-to-blend cultures/systems, a heavier debt burden, or the risk that regulators block the deal.
Define a joint venture.
A joint venture is when two businesses combine knowledge, resources and skills to form a separate business entity for a limited period.
Give one problem with joint ventures.
Conflicting objectives, being too small to compete, or limited control for a minority partner.
Define franchising.
Franchising is where a franchisee buys the rights to operate a franchisor's business model and branding for a lump sum plus ongoing fees.
Give one advantage of franchising for the franchisor.
Rapid expansion with little capital (also motivated local owners, stronger joint marketing and a lighter management workload).
Give one disadvantage of franchising for the franchisor.
Less direct control (also shared profits, risk of conflict and ongoing training/support costs).
A takeover involves buying a controlling stake of more than % of a company's shares.
A takeover involves buying a controlling stake of more than 50% of a company's shares.
True or False?
In a merger, the original companies continue to exist as separate entities.
False.
The original companies cease to exist; their assets and liabilities transfer to the new entity.
True or False?
Backward vertical integration means merging with a firm further back in the supply chain, such as a supplier.
True.
Backward vertical integration is a merger/takeover with a firm earlier in the supply chain, e.g. a supplier.
Define economies of scale.
Economies of scale are efficiencies from increased output that lower a business's average cost per unit.
What is productive efficiency?
The level of output at which average cost is at its lowest and cannot be reduced any further.
Name three types of internal economies of scale.
Managerial, purchasing and technical (also marketing and risk-bearing economies).
What are purchasing economies of scale?
Buying raw materials in greater volumes to gain a bulk purchase discount, lowering average cost.
Define diseconomies of scale.
Diseconomies of scale occur when a business grows too large to manage effectively, so cost per unit rises.
Name two types of diseconomies of scale.
Management and communication diseconomies (also geographical and cultural).
How can a business manage diseconomies of scale?
Decentralise decision-making, invest in communication systems, and strengthen motivation and culture.
Define economies of scope.
Economies of scope occur when it is cheaper for one firm to produce a range of goods/services together than separately.
Give an example of economies of scope.
Disney (characters across films, streaming, parks and toys) or Amazon (one platform for many products).
Define synergy.
Synergy is the extra value created when two businesses combine so the joint result is greater than the sum of the parts.
What are the two main types of synergy?
Cost synergies (lower costs) and revenue/product synergies (higher sales).
Why can synergies be hard to achieve?
Cultural clashes between workforces and higher-than-expected integration costs.
Define overtrading.
Overtrading is when a business grows faster than its working capital can support.
What is the consequence of overtrading?
A cash flow squeeze that can force costly borrowing, rushed asset sales or, in extreme cases, business failure.
Give one way to avoid overtrading.
Cash-flow planning, arranging short-term finance as a safety net, or tightening cash control.
Buying materials in bulk to gain discounts is an example of economies of scale.
Buying materials in bulk to gain discounts is an example of purchasing economies of scale.
True or False?
Economies of scope come from producing a single product in very high volumes.
False.
That describes economies of scale; economies of scope come from producing a range of different products together.
True or False?
Overtrading happens when a business grows faster than its working capital can support.
True.
Cash gets tied up in stock and unpaid invoices while wages, suppliers and interest still must be paid.
How can growth benefit the marketing function?
Bigger budgets for national/global campaigns, easier cross-promotion, and stronger bargaining power with retailers.
How can growth benefit the finance function?
Higher retained profits and assets improve credit ratings, and fixed costs spread over more units raise margins.
Give one negative effect of growth on finance.
Cash tied up in extra stock, receivables and facilities raises the danger of overtrading; reporting also becomes more complex.
How can growth harm human resources?
Communication gaps, weaker motivation, a taller hierarchy slowing decisions, and culture clashes after mergers.
How can growth benefit operations?
Larger production runs cut unit costs, bulk-buying lowers input prices, and advanced technology becomes affordable.
Give one negative effect of growth on operations.
Longer, more complex supply chains, quality may fall if systems lag output, and higher fixed costs.
How can retrenchment affect the finance function?
Asset sales and lower overheads improve liquidity, but one-off restructuring costs cut short-term profit.
How can retrenchment affect human resources?
HR manages redundancies and redeployment; a leaner structure speeds decisions but morale among remaining staff falls.
How can retrenchment affect operations?
Closing inefficient sites raises capacity utilisation, but fewer sites can increase delivery times and weaken supplier relations.
When a business grows too quickly and ties up too much cash, it risks .
When a business grows too quickly and ties up too much cash, it risks overtrading.
True or False?
Retrenchment always harms a business's long-term prospects.
False.
It can improve cash flow and let a business refocus on its strengths (e.g. M&S shifting into e-commerce).
True or False?
Growth can create communication gaps and a taller hierarchy that slows decisions.
True.
As a business grows, communication gaps can widen and extra layers of hierarchy can slow decision-making.
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