Digital Technology (AQA A Level Business): Exam Questions

Beckwith Interiors employs four staff to process orders by hand and sells only to customers within its local area.

Explain one way digital technology could benefit Beckwith Interiors.

Harlington Foods cannot recruit enough packing staff and has had to turn down orders as a result. It is considering installing automated packing machinery.

Explain one benefit to Harlington Foods of automation.

Thurnham Beauty operates six salons offering haircuts and treatments, and also sells a small range of hair products. The owner is considering moving the business online.

Explain why e-commerce would suit only part of Thurnham Beauty's business.

Calverley Retail holds transaction records for 2.4 million customers, but currently uses them only to send out monthly discount emails.

Analyse how Calverley Retail could make better use of big data.

Wexcombe Group mines customer data to decide which customers receive its lowest insurance premiums. A consumer group has raised concerns about the practice.

Analyse the risks to Wexcombe Group of using data mining in this way.

Will the increased use of e-commerce lead to all retailers operating only online?

Justify your view.

Analyse the problems that might arise for a small business from the growth of digital technology.

A business is experiencing a fall in its market share.

To what extent might the greater use of digital technology enable the business to increase its market share?