Exam code: 7132
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Why must businesses understand the external environment?
To make informed strategic decisions and stay competitive — external factors create both opportunities and threats.

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Name the four key external influences (PEST-style).
Political/legal, economic, social/technological and the competitive environment.
Define political change.
Political change is the extent to which local and national government influences business operations.
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Why must businesses understand the external environment?
To make informed strategic decisions and stay competitive — external factors create both opportunities and threats.
Name the four key external influences (PEST-style).
Political/legal, economic, social/technological and the competitive environment.
Define political change.
Political change is the extent to which local and national government influences business operations.
What is government stability?
How predictable and continuous policymaking is over time.
How do right- and left-leaning governments tend to differ?
Right-leaning tend to cut taxes and reduce rules; left-leaning tend to raise taxes and increase state support.
What does competition legislation aim to do?
Protect consumers and businesses by restricting anti-competitive practices.
Which body enforces UK competition law?
The Competition and Markets Authority (CMA).
What does labour market legislation aim to do?
Prevent worker exploitation while encouraging businesses to take on, develop and retain staff.
What does environmental legislation hold businesses responsible for?
Their environmental impact — pollution, wildlife, air quality and resource depletion.
Give one benefit and one drawback of environmental legislation.
Benefit: cleaner air boosts productivity; drawback: higher vehicle/compliance costs for firms.
Give one way government policy encourages business enterprise.
R&D/investment tax incentives (also lower hiring/premises costs for small firms and government-backed loans).
What is a regulator?
An organisation appointed by government to regulate an area of activity, such as banking or energy.
What do Ofgem and Ofwat do?
They limit how much energy and water companies can charge.
The CMA can prevent a merger if a business acts in an manner.
The CMA can prevent a merger if a business acts in an anti-competitive manner.
True or False?
Environmental legislation only creates costs for businesses, never opportunities.
False.
It can create opportunities too — e.g. new markets for ecological consultants and cost-saving packaging redesign.
Name three key economic variables that affect businesses.
GDP, taxation and inflation (also exchange rates, fiscal policy, monetary policy and the trade environment).
Define GDP (Gross Domestic Product).
GDP is the total monetary value of all goods and services produced in a country over a period.
What do rising and falling GDP indicate?
Rising GDP = economic expansion/growth; falling GDP = a slowdown or recession.
Define a recession.
A recession is two consecutive quarters (6 months) or more of negative economic growth.
Define a boom.
A boom is a period of increasing or high rates of economic growth.
How does a recession affect businesses?
Lower consumer spending and revenue, easier recruitment, delayed spending decisions and reduced production.
How does a boom affect businesses?
Higher disposable income and sales, harder recruitment (higher wages), expansion, and rising interest rates.
What is the difference between direct and indirect taxes?
Direct taxes are on income (income tax, corporation tax); indirect taxes are on spending (e.g. VAT).
How can an increase in income tax affect a business's revenue?
It reduces customers' disposable income, so demand for products may fall.
How can higher corporation tax affect business decisions?
Less profit is retained, affecting spending, investment and expansion plans.
How might a business respond to higher taxes?
Charge higher prices, move to a low-tax location, or change production methods to reduce highly-taxed inputs.
Give an example of an indirect tax.
VAT (value added tax).
A recession is two consecutive quarters or more of economic growth.
A recession is two consecutive quarters or more of negative economic growth.
True or False?
GDP measures the total value of goods and services produced in a country.
True.
GDP is a key measure of a country's economic performance and growth.
True or False?
Income tax and corporation tax are examples of indirect taxes.
False.
They are direct taxes (levied on income); VAT is an example of an indirect tax.
Define inflation.
Inflation is the general rise in price levels in an economy over time.
What measures the UK inflation rate?
The Consumer Price Index (CPI).
Give two problems high inflation causes businesses.
Increased costs (wages, materials) and higher loan repayments (also changed consumer spending, lost competitiveness and uncertainty).
How does high inflation affect international competitiveness?
If domestic inflation is higher than abroad, UK goods lose sales and imported rival goods become cheaper.
Define the exchange rate.
The exchange rate is the value of one currency expressed in terms of another.
What does the acronym SPICED stand for?
Strong Pound = Imports Cheap and Exports Dear.
How does a strong pound (appreciation) affect exporters?
Exports become more expensive abroad, so sales are likely to fall.
How does a strong pound affect importers?
Import costs fall, as overseas supplies become cheaper than domestic ones.
How does a weak pound (depreciation) affect exporters?
Exports become cheaper abroad, so sales are likely to rise.
How does a weak pound affect importers?
Import costs rise, as overseas supplies become more expensive.
Give two reasons exchange rates fluctuate.
Changing demand for a currency and changes to interest rates (also economic growth).
The UK government's inflation target is %.
The UK government's inflation target is 2%.
True or False?
A weaker pound makes UK exports cheaper for overseas buyers.
True.
Under SPICED, a weak pound makes exports cheaper — boosting overseas sales.
True or False?
When the pound appreciates, imported raw materials become more expensive.
False.
Appreciation (a strong pound) makes imports cheaper, not more expensive.
Define fiscal policy.
Fiscal policy is how the government uses taxation and public spending to influence the economy.
How can increased public spending boost the economy?
Spending on infrastructure, education and health boosts economic activity and improves long-term productivity.
How can cuts in government spending affect businesses?
They can reduce demand, constrain public services, and cause strikes/absenteeism that disrupt supply chains.
How is increased government spending funded?
By higher taxes or government borrowing (which can raise future tax burdens).
Define monetary policy.
Monetary policy is decisions made by the Bank of England on the base interest rate.
Define the base interest rate.
The base interest rate is set by the Bank of England and influences the cost of borrowing and the return on savings across the economy.
Who sets the UK base interest rate?
The Bank of England.
How do rising interest rates affect business borrowing?
Higher borrowing costs reduce cash flow and make debt financing less viable.
How do rising interest rates affect capital investment?
Projects may be delayed or cancelled as finance costs rise and saving becomes more attractive.
How do falling interest rates affect consumer demand?
Households have more disposable income, potentially increasing demand for discretionary products.
How do rising interest rates affect export competitiveness?
A stronger pound makes UK exports more expensive abroad, reducing international demand.
What is an interest rate?
The percentage charged on borrowing and the percentage earned on savings.
Fiscal policy uses taxation and public to influence the economy.
Fiscal policy uses taxation and public spending to influence the economy.
True or False?
Monetary policy is set by the government's Treasury.
False.
Monetary policy (the base interest rate) is set by the Bank of England.
True or False?
Lower interest rates make it cheaper for businesses to finance investment.
True.
Lower borrowing costs make it more affordable to finance investment, ease cash flow or restructure debt.
Define open trade.
Open trade removes barriers like tariffs, quotas and subsidies to let goods and services move freely between countries.
Give two benefits of open trade.
Increased efficiency and lower prices for consumers (also global market access and more innovation).
Give two drawbacks of open trade.
Structural unemployment and unequal benefits (also exploitation of developing nations and loss of sovereignty).
Define protectionism.
Protectionism is policies that shield domestic industries from foreign competition using tariffs, quotas, subsidies and regulations.
Name three tools of protectionism.
Tariffs, quotas and subsidies (also stricter regulations).
Give two benefits of protectionism.
It protects domestic jobs and supports infant industries (also reduces trade imbalances and boosts resilience).
Give two drawbacks of protectionism.
Higher prices and risk of retaliation (trade wars) — also reduced choice/innovation and inefficiency.
Define a trade deficit.
A trade deficit occurs when imports exceed exports — a country spends more on foreign goods than it earns from selling abroad.
What is a trade surplus?
When exports exceed imports — generating more income from sales abroad than is spent on imports.
How might open trade shape a firm's marketing?
Target international customers and customise campaigns for global segments.
How might protectionism shape a firm's operations?
Shift to local suppliers and increase stockpiling if import delays are likely.
Protectionism can trigger retaliation from trade partners, known as a trade .
Protectionism can trigger retaliation from trade partners, known as a trade war.
True or False?
Open trade always benefits every sector of an economy equally.
False.
Gains are often concentrated in certain sectors or regions, leaving others behind.
True or False?
A tariff is a tool of protectionism.
True.
Tariffs shield domestic industries from foreign competition.
Define social change.
Social change is changes in demographics and population movements, plus changes in consumer lifestyles and behaviour.
Name two recent UK social trends.
Growth of online business and an ageing population (also migration/diversity, home working and ethical consumers).
How has the growth of online shopping affected retailers?
They have invested in online shops and digital advertising and redesigned logistics to handle more online orders.
How might businesses respond to an ageing population?
Develop products for older customers and change HR policies (flexible hours, phased retirement) to retain older staff.
How has home working affected businesses?
Many have reduced office space or adopted hot-desking, and invested in video-calling tools and online security.
How do ethical consumers affect businesses?
Firms switch to eco-friendly packaging and launch 'green' product lines (consumers will pay ~10% more for sustainable goods).
How has migration and diversity affected businesses?
Firms expand product ranges for different cultural tastes and set diversity targets with training.
Name two recent technological changes affecting business.
Cloud computing and artificial intelligence (also 5G networks, full-fibre broadband and industrial robotics).
How has cloud computing changed working?
Cloud collaboration tools let hybrid teams in different locations work together seamlessly.
How are businesses using artificial intelligence?
AI chatbots handle common enquiries, and marketing uses AI to predict trends and personalise promotions.
How has industrial robotics affected operations?
Routine or dangerous tasks shift to robots, moving staff into maintenance and quality control roles.
True or False?
Social change includes shifts in demographics and consumer lifestyles.
True.
Social change covers demographics, population movements and changes in consumer lifestyles and behaviour.
True or False?
The growth of home working has led most firms to expand their office space.
False.
Many firms have reduced office space or switched to hot-desking to support hybrid work.
Define a shareholder.
A shareholder is an individual or institution that owns shares in a company, making them a part-owner.
Define a stakeholder.
A stakeholder is any individual or group with an interest in, or affected by, the activities of a business.
What does the shareholder approach focus on?
Meeting shareholders' needs above all — maximising profits to raise dividends and the share price (often short-termist).
What does the stakeholder approach focus on?
A range of stakeholder groups, sharing benefits and drawbacks more equally (which often decreases profits).
Define corporate social responsibility (CSR).
CSR is where businesses voluntarily go beyond legal requirements to manage their social, environmental and ethical impacts.
Give two reasons businesses implement CSR.
Improved reputation and employee motivation (also added value/USP and helping solve social problems).
How can CSR add value?
It can provide a USP allowing premium prices — e.g. Tony's Chocolonely charges ~200% more for slavery-free cocoa.
Give one risk of implementing CSR.
High upfront costs, potential competitive disadvantage, or the risk of greenwashing accusations.
Who developed the CSR Pyramid?
Archie B. Carroll.
Name the four levels of Carroll's CSR Pyramid (bottom to top).
Economic → legal → ethical → philanthropic.
What is the economic responsibility (base of the pyramid)?
Be profitable — the business must be financially viable to survive and support all other responsibilities.
What is the philanthropic responsibility (top of the pyramid)?
Be a good corporate citizen — giving back to society through charity, community initiatives and sponsorships.
What is the ethical responsibility in Carroll's pyramid?
Doing what is right, just and fair — going beyond legal obligations.
Give one limitation of Carroll's CSR Pyramid.
Real actions overlap the levels; it assumes profit always comes first; and it may carry a US cultural bias.
Carroll's CSR Pyramid places responsibility (being profitable) at its base.
Carroll's CSR Pyramid places economic responsibility (being profitable) at its base.
True or False?
A shareholder approach tends to take a long-term view focused on all stakeholders.
False.
It tends to be short-termist, focused on shareholders — maximising profit, dividends and share price.
True or False?
CSR means going beyond what the law legally requires.
True.
CSR is voluntary action beyond legal requirements to manage social, environmental and ethical impacts.
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