Knowledge & Understanding Questions (Cambridge (CIE) A Level Business): Revision Note

Exam code: 9609

Lisa Eades

Written by: Lisa Eades

Reviewed by: Steve Vorster

Updated on

What are knowledge and understanding?

  • Knowledge and understanding involves recognising and effectively using key:

    • business terms

    • business concepts

    • formulas

    • business theories, methods and models

  • Knowledge can also be demonstrated by making relevant points, such as stating a valid feature, benefit, drawback or implication

Marks for knowledge in exam papers

Paper 1

Paper 2

Paper 3

Paper 4

35%

30%

20%

15%

  • Overall, 25% of the total marks available are awarded for knowledge and understanding across all four exam papers

Knowledge and understanding questions

Define questions

  • Define requires you to give a precise meaning of a business term

    • Define questions are awarded 2 marks

  • In this example, two marks are awarded for clear understanding and valid examples of secondary research

Example

Define the term ‘secondary research’.

[2]

Text explaining secondary market research using existing information from others with industry reports, websites, or newspapers, marked with green ticks.

Identify questions

  • Identify requires you to name, select or recognise an element, such as a factor, type, benefit or drawback

    • Identify questions are awarded 1 mark

Identify one benefit for a business of a unique selling point (USP).

[1]

Text reads: "A unique selling point differentiates a product or brand from its competitors," with a green tick and label "Valid benefit."

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Lisa Eades

Author: Lisa Eades

Expertise: Business Content Creator

Lisa has taught A Level, GCSE, BTEC and IBDP Business for over 20 years and is a senior Examiner for Edexcel. Lisa has been a successful Head of Department in Kent and has offered private Business tuition to students across the UK. Lisa loves to create imaginative and accessible resources which engage learners and build their passion for the subject.

Steve Vorster

Reviewer: Steve Vorster

Expertise: Economics & Business Subject Lead

Steve has taught A Level, GCSE, IGCSE Business and Economics - as well as IBDP Economics and Business Management. He is an IBDP Examiner and IGCSE textbook author. His students regularly achieve 90-100% in their final exams. Steve has been the Assistant Head of Sixth Form for a school in Devon, and Head of Economics at the world's largest International school in Singapore. He loves to create resources which speed up student learning and are easily accessible by all.