Paper 4: Business Strategy (Cambridge (CIE) A Level Business): Revision Note

What is examined in the CIE A level Business Paper 4?

• This paper is focused on A-Level syllabus content and is called 'Business Strategy'

  • Knowledge of material from the AS Level subject content is assumed

    • The paper’s duration is three hours

    • The total number of marks available is 100

    • It represents 50% of the A Level (and 25% of the overall qualification)

• Paper 4 is based on one strategic case study

• The paper is divided into two 20-mark compulsory essay questions, based on an unseen case study

  • In both of the questions you must assess strategic options and recommend the most appropriate strategy

• The questions focus on strategic decision-making in medium- to large-sized businesses

• You are expected to apply strategic models (such as SWOT, Ansoff, Porter, investment appraisal, or organisational strategy) directly to the case study context

Content examined in this paper