1. Business and Its Environment

Enterprise

The Nature of Business Activity

The Dynamic Business Environment

Local, National, International Businesses and MNCs

Entrepreneurship and Intrapreneurship

Risk, Uncertainty and Business Enterprise

Business Plans

Business Structure

Economic Sectors

Business Ownership: Sole Traders and Partnerships

Business Ownership: Companies

Business Ownership: Co-ops and Social Enterprises

Business Ownership: Franchises and Joint Ventures

Choosing the Right Business Ownership

Size of Business

Measurements of Business Size

Business Growth

Evaluating External Business Growth

Business Objectives

Objectives and Business Decisions

Business Objectives in the Private and Public Sector

Corporate Social Responsibility and Elkington's Triple Bottom Line

Stakeholders in a Business

Internal and External Stakeholders

The Influence of Stakeholders

2. Human Resource Management

Human Resource Management

The Role of Human Resource Management

Workforce Planning

Recruitment

Selection and Employment Contracts

Redundancy and Dismissal

Employee Morale and Welfare

Training and Development

Management and Workforce Relations

Motivation

Motivation as a Tool of Management and Leadership

Motivation Theories: Taylor, Mayo and Maslow

Motivation Theories: Herzberg, McClelland and Vroom

Motivation Methods in Practice

Management

Management Functions

Management Styles

3. Marketing

The Nature of Marketing

The Role of Marketing

Demand and Supply

Markets

Consumer & Industrial Marketing

Mass Marketing and Niche Marketing

Market Segmentation

Customer Relationship Marketing

Market Research

The Purposes of Market Research

Primary Research and Secondary Research

Market Research Data

The Marketing Mix

The Elements of the Marketing Mix

Marketing Mix: Product

Marketing Mix: Product Portfolio Analysis

Marketing Mix: Price

Marketing Mix: Promotion

Marketing Mix: Place

4. Operations Management

The Nature of Operations

The Transformational Process

Efficiency, Productivity & Sustainability

Methods of Operation (Production)

Inventory Management

Methods of Inventory Management

Just in Time

Capacity Utilisation & Outsourcing

Capacity Utilisation & Outsourcing

5. Finance & Accounting

Business Finance

The Need for Business Finance

Working Capital

Sources of Finance

Internal Sources of Finance

External Sources of Finance

Selecting Sources of Finance

Forecasting & Managing Cash Flows

Cash Flow Forecasts

Costs

Cost Information

Approaches to Costing

Break-Even Analysis

Using Break-Even Charts

Budgets

Using Budgets Effectively

Exam boards

• AQA AS Business

Study tools

• Cambridge (CIE) AS Business · Past Papers

Related links

• AS Business · Revision Notes
• AS Business · Past Papers