Syllabus Edition

First teaching 2025

First exams 2027

Ecommerce (Cambridge (CIE) IGCSE Business): Revision Note

Exam code: 0450, 0986 & 0264, 0774

Lisa Eades

Written by: Lisa Eades

Reviewed by: Steve Vorster

Updated on

The nature of ecommerce

  • E-commerce is the trade of goods and services over the internet

    • The rise of e-commerce means customers increasingly pay online using payment systems such as Apple Pay and PayPal

Examples of ecommerce

Three smartphones display apps: online banking with balance, online shopping with clothing items, and e-ticketing with a barcode and ticket.
Online banking, shopping and ticketing are examples of ecommerce
  • Businesses can sell goods through their own websites or via selling platforms such as Amazon, Ebay and Etsy

  • Financial institutions, such as banks, can provide their service via mobile apps

    • Customers can manage their bank accounts, transfer money, manage lending and pay bills online

  • E-ticketing facilities provide paper-free access to events and transport

Evaluating the use of ecommerce

  • E-commerce can make life more convenient for customers and is a source of competitive advantage for businesses

    • It also provides the potential for small businesses to reach large audiences

  • However, setting up an webstore or app can be costly

    • Some consumers may also be concerned about security risks of purchasing online

Advantages and disadvantages of ecommerce for businesses and consumers

 

Advantages

Disadvantages

Businesses

  • Websites provide a cheap and direct way to promote products

  • Businesses can easily order supplies and materials online

  • A clear and user-friendly website can increase customer purchases

    • For example, automation can suggest related items

  • Dynamic pricing allows higher profits during busy periods

  • Businesses face global competition, making it easy for customers to switch brands

  • Large warehouses and efficient stock systems are needed to meet demand

  • E-commerce does not work well for personal services like beauty treatments or home repairs

  • The lack of face-to-face contact limits fast and useful customer feedback

Consumers

  • Online competition helps lower prices and allows easy comparison

  • Paying by credit card or debit card is quick and simple

    • For example, services like Apple Pay allow one-click purchases

  • Shopping online is convenient from any place, at any time and on any device

  • Customers have a wider choice from global retailers such as Shein and Temu

  • Poor internet or technical problems can stop customers from buying online

  • Customers in low-income areas may struggle to access products due to poor infrastructure

  • Many people worry about credit card fraud or identity theft

  • Products cannot be tested before buying, so returns are more common

Examiner Tips and Tricks

Avoid assuming ecommerce suits every business – in exams, stronger answers recognise its limits, such as products that customers prefer to see or try before buying

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Lisa Eades

Author: Lisa Eades

Expertise: Business Content Creator

Lisa has taught A Level, GCSE, BTEC and IBDP Business for over 20 years and is a senior Examiner for Edexcel. Lisa has been a successful Head of Department in Kent and has offered private Business tuition to students across the UK. Lisa loves to create imaginative and accessible resources which engage learners and build their passion for the subject.

Steve Vorster

Reviewer: Steve Vorster

Expertise: Economics & Business Subject Lead

Steve has taught A Level, GCSE, IGCSE Business and Economics - as well as IBDP Economics and Business Management. He is an IBDP Examiner and IGCSE textbook author. His students regularly achieve 90-100% in their final exams. Steve has been the Assistant Head of Sixth Form for a school in Devon, and Head of Economics at the world's largest International school in Singapore. He loves to create resources which speed up student learning and are easily accessible by all.