1
16 marks
Read the following extract (lines 28-41) before answering
Recommend to PC’s Board of Directors which one of the two strategies should be adopted for entering new markets in Asia and Africa.
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Marketing Strategy (A Level) (Cambridge (CIE) A Level Business): Exam Questions
Exam code: 9609
2 hours7 questions
2
16 marks
Read the following extract (line 85-94) before answering
Evaluate the changes HD should make to the marketing of its products in response to the website manager’s market report .
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3
16 marks
Read the following extract before answering
Evaluate two changes that UBH could make to its current marketing strategy to increase sales and reach its target capacity utilisation.
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4
16 marks
Read the following extract before answering
Recommend a possible marketing strategy for AC to enter the consumer fitness equipment market. Justify your recommendation.
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5
16 marks
Read the following extract before answering
Evaluate a suitable coordinated marketing strategy for the ready meals project.
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6
16 marks
Read the following extract before answering
Recommend the changes that HBG should make to its marketing strategy to achieve its objectives of increasing membership and visitor numbers. Justify your recommendation.
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7
16 marks
Read the following extract (lines 80-81) before answering
Recommend a possible marketing plan to achieve Jolin’s objectives. Justify your recommendation.
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