1
16 marks
Read the following extract (lines 28-41) before answering
Recommend to PC’s Board of Directors which one of the two strategies should be adopted for entering new markets in Asia and Africa.
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Marketing Strategy (A Level) (Cambridge (CIE) A Level Business): Exam Questions
Exam code: 9609
44 mins3 questions
2
12 marks
Read the following extract before answering
Evaluate two changes that UBH could make to its current marketing strategy to increase sales and reach its target capacity utilisation.
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3
16 marks
Read the following extract before answering
Recommend a possible marketing strategy for AC to enter the consumer fitness equipment market. Justify your recommendation.
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