Types of Data: Primary & Secondary Data (OCR GCSE Psychology): Revision Note
Exam code: J203
Primary data
Primary data refers to information collected first-hand by the researcher for a specific purpose or aim
Examples include:
results from an experiment
participant responses from an interview or questionnaire
observations recorded during a study
Primary data can be quantitative (e.g. scores on a memory test) or qualitative (e.g. transcripts from interviews)
Evaluation of primary data
Strengths
Primary data is often more valid and reliable because the researcher has full control over how the data is collected
It is up to date, as it is gathered in real-time rather than relying on existing sources
Weaknesses
Primary data is not always practical to collect, especially for complex or large-scale topics
It can be affected by researcher bias — the researcher might unintentionally interpret or collect data in a way that supports their expectations
Secondary data
Secondary data refers to information that has been collected previously by other researchers for different purposes
Examples include:
data from published studies or meta-analyses
government statistics or databases
historical research or case records
Secondary data is not original or “fresh"; it has already been analysed or published
It can, however, provide a broader overview of a topic when drawn from multiple sources
Evaluation of secondary data
Strengths
Secondary data is quick and easy to access, allowing researchers to use a range of existing sources
It can offer new insights or alternative interpretations of existing theories or research
Weaknesses
The researcher must check the authenticity and validity of the data, which can be difficult or time-consuming
The data may be outdated, reducing reliability and relevance to current research questions
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