Define 'pressure group'
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Syllabus Edition
First teaching 2025
First exams 2027
Exam code: 0450, 0986 & 0264, 0774
Define 'pressure group'
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WWN is a multinational company that produces electronic devices. Recently, the environmental pressure group 'Clean Future' has launched a campaign against WWN, criticising the company's use of non-recyclable materials in its products. The campaign has gained significant media attention and has started to affect WWN's reputation. Clean Future has organised protests outside WWN's main factories and has encouraged consumers to boycott the company's products. A spokesperson for WWN said: 'We are aware of the concerns raised and are considering our response options. We understand that pressure groups play an important role in holding businesses accountable.'
Outline two ways WWN could respond to Clean Future's campaign.
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Define 'direct action'
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Define 'lobbying'
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Identify two ways pressure groups can influence business decisions.
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Identify two ways pressure groups may use media to influence business decisions.
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Identify two advantages to a business of responding to pressure group activity.
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Do you think businesses should always respond to the actions of pressure groups? Justify your answer.
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TechCorp manufactures smartphones. The business has recently been criticised for unethical practices. The company employs 2500 workers across multiple factories. TechCorp sources 70% of its components from overseas suppliers. As internal users of accounts, the management team regularly reviews TechCorp's financial performance using liquidity ratios. The Chief Executive believes that maximising shareholder value is the primary objective of any business.
Explain one way pressure groups might respond to TechCorp's unethical practices and one impact this response could have on the business.
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Do you think businesses are more affected by pressure groups than by other stakeholder groups? Justify your answer.
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BrightTech Ltd manufactures smartphones and tablets. The company has built a strong reputation over 15 years through quality products and excellent customer service. Recently, BrightTech received widespread criticism online after a popular tech influencer with 2 million followers posted a negative review about their latest smartphone model. The criticism has spread rapidly across social media platforms, with many customers expressing concerns about product quality and the company's response to complaints. BrightTech's management team is now considering how best to respond to this online criticism to protect their brand reputation and maintain customer loyalty.
Explain two responses BrightTech could choose to address the online criticism.
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Do you think all businesses suffer when they come under the scrutiny of pressure groups? Justify your answer.
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Consider the potential responses of the following two pressure groups to RMT's proposed changes:
Trade unions representing retail workers
Local community groups in areas where stores may close
Analyse how each pressure group might respond to RMT's plans for redundancies and store closures. Which pressure group should RMT be most concerned about? Justify your answer.
Refer to the following insert (opens in a new tab) when answering the question
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Consider the benefits and limitations of the following two ways VP can respond to pressure from health and environmental groups when entering a new market in another country.
Adapting the menu to meet health and environmental standards demanded by pressure groups
Maintaining current menu offerings to preserve profitability
Which approach should VP choose? Justify your answer.
Refer to the following insert (opens in a new tab) when answering the question
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