Exam code: 9BS0
Read the following extracts (A to C) (opens in a new tab) before answering
Explain one reason why music streaming companies such as Apple Music may choose to further expand their global market share by introducing services in Asia
Did this page help you?
Read the following extracts (E to G) (opens in a new tab) before answering
Explain one reason why Haier has been able to achieve growth in the mass markets of the United States, Europe and Japan.
Did this page help you?
Read the following extracts (D to G) (opens in a new tab) before answering
Explain one feature of the Brazilian market that makes it attractive to fast food multinationals
Did this page help you?
4 marksRead the following extracts (A to D) (opens in a new tab) (opens in a new tab)before answering
Explain one factor the owners of Mumtaz may need to consider when selecting a suitable Asian country in which to locate its new production facility
Did this page help you?
Read the following extracts (D to G) (opens in a new tab) before answering
Explain one reason for Ford's decision to enter into a joint venture with Mahindra to develop its new SUV for the Indian market
Did this page help you?
10 marksRead the following extracts (D to G) (opens in a new tab) before answering
Using the data from Extract F, assess the impact of the exchange rate movements between January 2019 and April 2019 on the total costs of a business, such as Tropicana, which imports to the USA from Brazil
Did this page help you?
8 marksRead the following extracts (A to D) (opens in a new tab) before answering
Using Extract A, assess two likely reasons why US fast food companies such as McDonald’s choose to locate restaurants in the UK
Did this page help you?
12 marksRead the following extracts (E to G) (opens in a new tab) before answering
Assess the likely impact on Ebac Ltd of choosing the UK as a production location
Did this page help you?
10 marksRead the following extracts (A to D) (opens in a new tab) before answering
Assess the factors that might affect the success of a global business such as Disney when entering a new market such as China
Did this page help you?
12 marksRead the following extracts (D to G) (opens in a new tab) before answering
Assess the likely consequences for Ford of its joint venture with Mahindra
Did this page help you?
12 marksRead the following extracts (A to D) (opens in a new tab) before answering
Using the data in Extracts B and C, assess the extent to which saturated markets might stimulate a business such as Netflix to trade internationally
Did this page help you?
12 marksRead the following extracts (E to G) (opens in a new tab) before answering
Assess the likely impact on a business such as Pfizer, of a global merger with a business such as Allergan
Did this page help you?
10 marksRead the following extracts (E to H) (opens in a new tab) before answering
When choosing to expand overseas, there are a number of factors that may limit the success of this strategy
Assess the likely importance of these factors to Pure Gym’s expansion into emerging markets, such as those in Asia, South America or Africa
Did this page help you?
12 marksRead the following extracts (A to D) (opens in a new tab) before answering
Assess the factors that may have led to Birmingham, UK being chosen as the location for the 2022 Commonwealth Games.
Did this page help you?
10 marksRead Extracts D to G (opens in a new tab)before answering
Using the data in Extract F, assess Sony’s decision to manufacture the PlayStation 5 in Japan.
Did this page help you?
20 marksRead the following extracts (E to G) (opens in a new tab) before answering
The government of Ireland supports the location of multinationals, such as Pfizer, in their country if this benefits the local and national economy overall
Evaluate the likely impacts on the Irish economy of Pfizer locating there and recommend if the Irish government should have supported this decision or not
Did this page help you?
20 marksRead the following extracts (A to D) (opens in a new tab) before answering
Using the data in Extract D and your own knowledge of business, evaluate and recommend whether Mindful Chef should seek a joint venture with Auchan, France or seek a global merger with companies such as Blue Apron, US
Did this page help you?