Exam code: 9BS0
Read the following extracts (A to D) (opens in a new tab) before answering
Using the data from Extract B, draw a supply and demand diagram for airline tickets to show the likely effects of the change in jet fuel prices between 2014 and 2015
Was this exam question helpful?
Read the following extracts (A to D) (opens in a new tab) before answering
Using the data in Extract A, calculate, to 2 decimal places, the income elasticity of demand for takeaway meals. You are advised to show your working
Was this exam question helpful?
Read the following extracts (D to G) (opens in a new tab) before answering
Consumers aged 40–59 years old are the largest age group in the USA coffee market
Using the data in Extract E, draw a demand and supply diagram to show the likely effects of the estimated change in population for the 40–59 age group on the USA coffee market
Was this exam question helpful?
Read the following extracts (D to G) (opens in a new tab) before answering
Uber intends to divert a ‘significant portion’ of its planned $1 billion marketing budget to India
Explain one way in which increased marketing spending by Uber may affect demand for Ola's ridesharing services
Was this exam question helpful?
Read the following extracts (D to G) (opens in a new tab) before answering
In 2019 the price of a Ford Endeavour rose from 30m Rupee to 30.9m Rupee Using this data and the information from Extract D, calculate the percentage change in quantity demanded for the Ford Endeavour in 2019. State your answer to two decimal places. You are advised to show your working
Was this exam question helpful?
Read the following extracts (A to C) (opens in a new tab)before answering
Using the data in Extract A, draw a supply and demand diagram to show the possible impact of the change in the price of gold, between 6 December 2019 and 5 January 2020, on the luxury watch market.
Was this exam question helpful?
Read Extracts A to C (opens in a new tab)before answering
Using the data in Extract A, explain one way demand for online food deliveries is affected by income elasticity of demand.
Was this exam question helpful?
Read Extracts D to G (opens in a new tab) before answering.
Using the data in Extract D, calculate the difference in Price Elasticity of Demand for PlayStation 2 and the Xbox. State your answer to 2 decimal places. You are advised to show your working.
Was this exam question helpful?
Read extracts A to C before answering the question
Extract A
GreenBite Ltd
GreenBite Ltd is a UK-based food manufacturing business that produces chilled plant-based meals for the mass market. The business sells its products through major UK supermarkets and directly to consumers via its own online ordering platform. GreenBite positions itself as a convenient and affordable alternative to eating out, targeting customers who want quick meal options without cooking from scratch.
GreenBite’s management team is analysing how changes in household income have affected demand for its online products. During 2023, food price inflation remained high and many households looked for cheaper alternatives to eating out, including ready-made meals purchased online.
Extract B
Working at GreenBite’s production site
GreenBite employs 220 workers at its main production facility. Most employees work on food preparation, packaging and quality checks. Jobs are clearly defined and production follows a set process to ensure food safety standards are met.
Employees are paid an hourly wage, with the opportunity to earn a monthly bonus if production targets are met and wastage is reduced. Training is provided when new equipment is introduced, but promotion opportunities are limited because the business has a relatively flat organisational structure.
GreenBite also offers flexible shift patterns, which are popular with employees who have caring responsibilities. Staff surveys suggest that while pay is important, many employees also value job security and predictable working hours.
Extract C
Marketing GreenBite products
GreenBite’s marketing focuses on health, convenience and sustainability. Its packaging uses simple designs and clearly displays nutritional information. The business has invested heavily in digital marketing, including social media advertising and partnerships with food bloggers.
In 2023, GreenBite launched a new marketing campaign based around the idea of “easy everyday choices”. The campaign aimed to attract customers who were not fully committed to plant-based diets but wanted to reduce their meat consumption.
Market research showed that brand awareness increased from 18% to 26% following the campaign. However, some customers continued to view GreenBite meals as more expensive than supermarket own-brand alternatives.
Using the data in Extract A, explain one way demand for GreenBite’s online products is affected by changes in household income.
Was this exam question helpful?
Read the following extracts (A to D) (opens in a new tab) before answering
The average price elasticity of demand for clubs in the health and fitness market is estimated to be -2.
Assess the likely impact of media health campaigns on the price elasticity of demand for health and fitness clubs
Was this exam question helpful?
Read the following extracts (A to D) (opens in a new tab) before answering
Using the data in Extract A, assess two reasons why income elasticity of demand for holidays may be income elastic
Was this exam question helpful?
Read the following extracts (A to D) (opens in a new tab) before answering
Using a supply and demand diagram, assess two reasons why live entertainment business revenues in the UK might have increased in 2017
Was this exam question helpful?
Read the following extracts (E to H) (opens in a new tab) before answering
Assess the factors that have improved the financial viability of live venues such as Derby Theatre and the National Theatre
Was this exam question helpful?
Read the following extracts (E to H) (opens in a new tab) before answering
In order to maximise profit in long-haul routes to North, Central and South America Ryanair is considering two options. Air Europa flights could be rebranded as RyanFlair services with high-quality in-flight services such as gourmet meals and advanced entertainment facilities. Alternatively it could apply Ryanair's no-frills model to the service, with limited hand-baggage-only seats sold for as little as $20
Evaluate these two options and recommend which one would be better for Ryanair to maximise profit
Was this exam question helpful?
Read the following extracts (A to D) (opens in a new tab) before answering
In order to achieve their objective of maximising sales revenue, Live The Adventure's owners are considering offering either all-inclusive budget hotel options or luxury self-catering lodge accommodation for its winter sports packages in Europe. The average price elasticity of demand for winter holidays is -2.5
Evaluate these two options and recommend which one is most likely to achieve Live The Adventure’s corporate objective
Was this exam question helpful?
