Answering 12-Mark Questions (Edexcel GCSE Business): Revision Note
Exam code: 1BS0
How do I answer an Edexcel GCSE Business 12-mark question?
Evaluate questions
In these questions, you are required to make valid points and develop extended chains of analysis in relation to a business concept in context
Try to develop an 'X leads to Y and the outcome is Z' chain'
You need to draw a fully-justified conclusion that balances both sides of the argument
The level of response marking grid
12-mark justify responses are assessed using a marking grid
A mark is determined by considering how well, overall, the response demonstrates the skills of knowledge, application, analysis and evaluation
The examiner uses the grid to find the best fit for the response
Example
Mind Candy Ltd produces games and apps for computers and mobile devices. Its most successful game was Moshi Monsters. The game was aimed at young teenagers and was a global hit, with 80 million users in 2012. In 2013, Mind Candy made large losses as sales revenue fell due to the falling popularity of its games. This was blamed on the short product life cycle of Moshi Monsters and increased competition in its market. As a result of these losses, Mind Candy reduced its workforce of software developers. Mind Candy now needed to raise £1.2 million of extra finance. It required this finance to pay existing costs and fund the development of new apps such as Petlandia. Mind Candy believes Petlandia will allow it to return to organic growth. The app is free to download and allows players to design a virtual version of their own pet. This virtual pet can go on an adventure within the app. The adventure is then turned into a personalised storybook which can be purchased for £19.99. Evaluate the likely implications for Mind Candy of using freelance workers on the Petlandia project. You should use the information provided as well as your knowledge of business. |
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