Behavioural Interventions for Addiction (AQA A Level Psychology): Revision Note

Aversion therapy to treat addiction

• Aversion therapy to treat addiction works on the principles of classical conditioning 

• Classical conditioning is used to break the individual’s pleasurable association with the addictive substance and replace it with a negative association

Alcohol addiction

• To try and cure alcohol addiction, individuals are given an aversive drug which causes vomiting and makes them feel nauseous 

• The addicted person is then offered a drink smelling strongly of alcohol, which usually results in them vomiting almost immediately

• This aversive treatment is repeated until the individual no longer wants to drink alcohol

Nicotine addiction

• With nicotine addiction, the aversion therapy often involves the smoker inhaling cigarette smoke rapidly and so deeply that it makes them feel nauseous

Gambling addiction

• Aversion therapy for gambling often uses electric shock therapy

• The individual creates cards with key phrases they associate with their gambling and cards for everyday statements that are nothing to do with gambling

• As they read through the statements, they self-administer an electric shock for each gambling-related statement 

• The individual sets the intensity of the shock themselves, aiming to make the shock discouraging but not too painful

Covert sensitisation to treat addiction

• Covert sensitisation works similarly to aversion therapy by also using classical conditioning, but it is less physically demanding and harmful

• Instead of experiencing real electric shocks or vomiting, the individual imagines how it would feel to experience these, in a process called in vitro conditioning

  • The individual is asked to relax and then to imagine feeling nauseous and to imagine themselves vomiting (they may also be asked to picture a rat or snake near/in their drink if they have a specific phobia to aid the aversive imagery)

  • The imagined vomiting or unpleasant scene is the unconditioned response

  • The individual is encouraged to use a lot of detail in building up these images

  • The addicted person is then asked to imagine themselves smoking, drinking, or gambling whilst thinking about the unpleasant images

• The aim is to make the scene as vivid as possible to create a strong association, as it is believed that the more negative the imagined situation, the greater the chance of success in conquering the addiction

• This association results in the addictive behaviour  becoming the conditioned stimulus and the negative feelings becoming the conditioned response

Research which investigates behavioural intervention therapies

• Danaher (1977) tested aversion therapy with smokers, using deep inhalation of the cigarette smoke to induce nausea, but found that this treatment was only effective for some individuals

  • This undermines the classical conditioning premise behind aversion therapy, which would assume universal efficacy

Evaluation of behavioural intervention therapies

Strengths

• Covert sensitisation avoids the ethical problems of making someone ill or causing them distress that accompany aversion therapy 

• Behavioural intervention therapies can be adapted to suit individual circumstances for all substance and behavioural addictions, and so they are helpful in many situations  

Weaknesses

• Aversion therapy and covert sensitisation treat the individual in isolation from their social context, thus making relapse more likely in social conditions

• Behavioural intervention therapies treat the behaviour rather than the underlying problem which means that the problem may still be present i.e. other addictive behaviours may replace the one that has ceased (Griffiths, 1995)

Link to Issues & Debates: 

The application of behaviourist principles in aversion therapy is to some extent nomothetic, as everyone is presumed to respond the same way. However, covert sensitisation is more idiographic, allowing for some individual decision in the images that are created by the addicted person. Cognitive behavioural therapy allows the thought processes of the individual to be listened to and moderated, which is an idiographic approach.