Pre-Released Business Management Key Themes (DP IB Business Management): Revision Note

ABC’s scientists accidentally discovering a new process to extract gold from e-waste highlights innovation within an existing large firm

This links to research and development and intrapreneurship, where new ideas emerge from employees rather than start-ups

The shift from burning e-waste (carbon-intensive) to a room-temperature process, and the reduction of landfill waste

This strongly suggests environmental responsibility, ethical objectives and sustainability as part of business decision-making

References to increasing efficiencies in concrete production and running an e-waste processing factory

These point to operations efficiency, productivity and possibly cost reduction through improved processes or technology

Moving into e-waste processing and selling recovered gold represents diversification, particularly related diversification

ABC is expanding into a new but connected activity rather than relying only on concrete production

ABC’s intention to become more market-orientated

This suggests a shift from focusing purely on production to responding more closely to market demand, customer needs and new revenue streams (e.g. selling gold to jewellery makers)