Answering 2-Mark Questions (Edexcel GCSE Business): Revision Note
Exam code: 1BS0
How do I answer an Edexcel GCSE Business 2-mark question?
Calculate questions
In these questions you need to use mathematical skills to reach the answer, based on given data
Calculators may be used and workings should always be given
Example
In this example, one mark is awarded for the working and one mark for the final answer
The table contains information about Mind Candy’s performance in 2013.
Using the information in the table, calculate Mind Candy’s cost of sales. You are advised to show your workings. | ||||||
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Outline questions
In these questions you need to give two linked points about a business concept or issue, within the given context
Example
In this example, one mark is awarded for the valid contextual point and one further mark for development that references the case study
Iceland is a supermarket that sells frozen food. Although the grocery industry is very competitive, Iceland enjoyed a successful 2017. Sales revenue increased by 2%, allowing profits to increase by £9.5 million to £160 million. Iceland believes this success has been due to improved marketing. It has introduced new products using the Slimming World and Millie’s Cookies brand names. It also launched a new advertising campaign called ‘The Power of Frozen’. In addition it has developed a new store format called ‘The Food Warehouse’. These stores are much larger than a normal Iceland store which allows them to stock more luxury products. Iceland hopes that The Food Warehouse will help it to appeal to high-income customers and it plans to open more stores. Outline one factor that could influence Iceland’s choice of pricing strategy for its range of new products. |
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