Answering 9-Mark Questions (Edexcel GCSE Business): Revision Note
Exam code: 1BS0
How do I answer an Edexcel GCSE Business 9-mark question?
Justify questions
In these questions, you are required to make valid points and develop chains of analysis in relation to two or more options
Try to develop an 'X leads to Y and the outcome is Z' chain'
You also need to make a fully-justified recommendation in context
The level of response marking grid
9-mark justify responses are assessed using a marking grid
A mark is determined by considering how well, overall, the response demonstrates the skills of knowledge, application, analysis and evaluation
The examiner uses the grid to find the best fit for the response
Example
Kentucky Fried Chicken (KFC) is a fast food chain that sells fried chicken. Amongst its most popular products are Popcorn Chicken, Boneless Chicken boxes and Zinger Tower burgers. These are freshly cooked in batches in each of its 900 restaurants across the UK. In 2017, KFC changed the company it used to transport its supplies of chicken. It replaced Bidvest with DHL. Bidvest had three distribution centres across the UK, but DHL only had one. In February 2018, DHL started to have logistical problems causing many KFC restaurants to run out of chicken. This led to a temporary closure of many KFC branches due to poor supplier reliability. As a result of these closures, KFC started losing market share to rival fast food restaurants such as Burger King. KFC used social media and a viral advertising campaign to apologise to customers. It also considered lowering the prices of its most popular food items to win back lost customers and recapture market share. In order to improve its sales process, KFC is considering two options: Option 1: Introduce a click and collect service Option 2: Provide table service Justify which one of these two options KFC should choose. |
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