IGCSEBusinessEdexcelRevision Notes6. Exam Technique6.3 Structuring Your ResponsesOutline Questions

Outline Questions (Edexcel IGCSE Business): Revision Note

Exam code: 4BS1

Lisa Eades

Written by: Lisa Eades

Reviewed by: Steve Vorster

Updated on

How do I answer an Edexcel IGCSE Business 'Outline' question?

  • In these questions you need to give two linked points about a business concept or issue, within the given context

Example

  • In this example, one mark is awarded for the valid contextual point and one further mark for development that references the case study

Iceland is a supermarket that sells frozen food. Although the grocery industry is very competitive, Iceland enjoyed a successful 2017. Sales revenue increased by 2%, allowing profits to increase by £9.5 million to £160 million.

Iceland believes this success has been due to improved marketing. It has introduced new products using the Slimming World and Millie’s Cookies brand names. It also launched a new advertising campaign called ‘The Power of Frozen’. In addition it has developed a new store format called ‘The Food Warehouse’.

These stores are much larger than a normal Iceland store which allows them to stock more luxury products. Iceland hopes that The Food Warehouse will help it to appeal to high-income customers and it plans to open more stores.

Outline one factor that could influence Iceland’s choice of pricing strategy for its range of new products.

[2]

Text discussing Iceland's intention to adopt premium pricing for luxury products in Food Warehouse stores, targeting higher-income customers, with green check marks.

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    Author
    Reviewer
    Lisa Eades

    Author: Lisa Eades

    Expertise: Business Content Creator

    Lisa has taught A Level, GCSE, BTEC and IBDP Business for over 20 years and is a senior Examiner for Edexcel. Lisa has been a successful Head of Department in Kent and has offered private Business tuition to students across the UK. Lisa loves to create imaginative and accessible resources which engage learners and build their passion for the subject.

    Steve Vorster

    Reviewer: Steve Vorster

    Expertise: Economics & Business Subject Lead

    Steve has taught A Level, GCSE, IGCSE Business and Economics - as well as IBDP Economics and Business Management. He is an IBDP Examiner and IGCSE textbook author. His students regularly achieve 90-100% in their final exams. Steve has been the Assistant Head of Sixth Form for a school in Devon, and Head of Economics at the world's largest International school in Singapore. He loves to create resources which speed up student learning and are easily accessible by all.