Profit (AQA A Level Economics)

Revision Note

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Steve Vorster

Expertise

Economics & Business Subject Lead

Normal Profit, Supernormal Profit & Losses

  • When calculating costs, Economists consider both the explicit and implicit costs of production
    • Explicit costs are the costs which have to be paid e.g raw materials, wages etc.
    • Implicit costs are the opportunity costs of production
      • This is the cost of the next best alternative to employing the firm's resources
      • E.g. if an investor puts £1m into producing bicycles & they could have put it in the bank to receive 5% interest, then the 5% represents an implicit cost
    • Implicit costs must be considered, as entrepreneurs will rationally reallocate resources when greater profits can be made elsewhere

  • Profit = total revenue (TR) - total costs (TC)
    • Total costs include explicit and implicit costs

  • Normal profit occurs when TR = TC 
    • This is also called breakeven

  • Abnormal (supernormal) profit occurs when TR > TC

  • A loss occurs when TR < TC

Profit Calculations

Output TR (£) TC (£)  Profit (TR - TC)
5 150 70 80
6 180 96 84
7 210 210 0
8 240 260 -20

 

Observations

  • Supernormal profit occurs up to the 6th unit of output
  • Normal profits occur at the 7th unit
  • From the 8th unit, the firm is making a loss

The role of Profit in a Market Economy

  • Profit plays a central role in a market economy

1. Profit is an incentive for innovation and entrepreneurship

  • Profit serves as a reward for successful entrepreneurship and innovation
  • Entrepreneurs take on risks to start businesses or develop new products/services with the expectation of making a profit
  • It encourages individuals to innovate, leading to economic growth and improved standards of living

2. Allocation of resources

  • In a market economy, profit serves as a signal for resource allocation
  • When businesses earn profits, it indicates that they are meeting consumer demands efficiently
  • This encourages the reallocation of resources (capital, labour, and land) towards the production of goods and services that consumers value most, thereby enhancing economic efficiency

3. Competition

  • Profit serves as a measure of business success and efficiency
  • In a competitive market, firms strive to maximise profit by improving productivity, lowering costs or enhancing the quality of goods and services
  • This competition benefits consumers by providing them with better products at lower prices

4. Economic growth

  • Profitable businesses reinvest their earnings into expanding operations, research and development, and hiring more workers
  • This investment stimulates economic growth, creates jobs, and generates technological advancements

5.Wealth creation

  • Profit generation leads to wealth creation for businesses, shareholders, and employees
  • It enables businesses to accumulate capital, which can be reinvested or distributed to shareholders as dividends
  • Employees also often benefit from profit-sharing schemes or performance-based bonuses

  • It is essential to recognise that excessive focus on profit maximisation without considering social and environmental factors can lead to negative externalities, such as environmental degradation, income inequality, or exploitation of labour
  • While profit is a crucial driver of economic activity, it should be pursued within the framework of ethical and sustainable business practices

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Steve Vorster

Author: Steve Vorster

Steve has taught A Level, GCSE, IGCSE Business and Economics - as well as IBDP Economics and Business Management. He is an IBDP Examiner and IGCSE textbook author. His students regularly achieve 90-100% in their final exams. Steve has been the Assistant Head of Sixth Form for a school in Devon, and Head of Economics at the world's largest International school in Singapore. He loves to create resources which speed up student learning and are easily accessible by all.