Exam code: 8700
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Fill in the gap: The associations a word carries are its _____
Answer: connotations

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Fill in the gap: Paper 2 Question 3 is worth _____ marks
Answer: 12
Denotation vs connotation
Denotation = a word's literal meaning; connotation = the associations and feelings it carries.
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Fill in the gap: The associations a word carries are its _____
Answer: connotations
Fill in the gap: Paper 2 Question 3 is worth _____ marks
Answer: 12
Denotation vs connotation
Denotation = a word's literal meaning; connotation = the associations and feelings it carries.
Writer's viewpoint
The attitude or opinion a writer holds towards the topic.
Rhetorical device
A language technique used to influence the reader — e.g. direct address or a rhetorical question.
What does Paper 2 Question 3 ask you to do?
Analyse how one writer uses language to convey their viewpoint (12 marks, AO2).
How is it different from Paper 1 Question 2?
It's non-fiction — link the language to the writer's viewpoint and attitude.
How do you build a language point here?
Quotation → connotation/technique → effect and link to viewpoint.
Why focus on connotations?
They reveal the writer's attitude and the feelings created in the reader.
Common mistake to avoid in Question 3?
Guessing the reader's feelings instead of analysing the effect of the words.
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