Form, audience, purpose

What you're writing (article/letter/speech), who it's for, and why .

How formal or informal your language is, matched to the audience.

Persuasive techniques: d irect address, a lliteration, f acts, o pinion, r hetorical question, e motive language, s tatistics, t riplets.

The clear opinion you argue throughout the piece.

What must you do before writing?

Identify the form, audience and purpose set by the question.

Establish it early and develop it consistently.

Intro stating your view → developed points → strong conclusion.

Gimmicks (columns or boxes) that don't add to the argument.

Exam code: 8700

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Fill in the gap: Match your tone and formality (your ＿＿＿＿＿) to the audience
Answer: register
Fill in the gap: Establish your ＿＿＿＿＿ from the very start
Answer: viewpoint
Form, audience, purpose
What you're writing (article/letter/speech), who it's for, and why.
Register
How formal or informal your language is, matched to the audience.
DAFOREST
Persuasive techniques: direct address, alliteration, facts, opinion, rhetorical question, emotive language, statistics, triplets.
Viewpoint
The clear opinion you argue throughout the piece.
What must you do before writing?
Identify the form, audience and purpose set by the question.
How should you handle your viewpoint?
Establish it early and develop it consistently.
How do you structure a viewpoint piece?
Intro stating your view → developed points → strong conclusion.
Which layout features should you avoid?
Gimmicks (columns or boxes) that don't add to the argument.

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