Discontent with Gender roles (DP IB History: SL): Revision Note

Natalie Foad

Written by: Natalie Foad

Reviewed by: Bridgette Barrett

Updated on

Summary

  • This note will examine how discontent fuelled the emergence of the second-wave feminist movement in America in the 1960s

  • One key reason was dissatisfaction with domestic life, as many women felt frustrated by the expectation that they should only be wives and mothers, with limited opportunities beyond the home

  • Women faced discrimination in employment, education and pay, highlighting clear inequalities between men and women

  • The ‘first wave’ of feminism in the USA had ended with the ratification of the 19th Amendment on the 18th August 1920, which granted women the right to vote

  • This ‘second wave’ focused on structural inequalities in a patriarchal society, including employment, sexuality and family roles

Gender roles

  • In the post-war United States, many women were expected to embrace the role of wife, mother and homemaker

  • By the 1960s, increasing numbers of women began to question this expectation

    • This led to dissatisfaction with traditional gender roles and helped to spark the second-wave feminist movement

  • Governments and media in the USA promoted the “nuclear family ideal” in the late 1940s–1950s

    • Women were expected to prioritise marriage, child-rearing and housework

  • Women’s magazines such as Ladies’ Home Journal (1950s–60s) consistently portrayed women as fulfilled housewives

    • Advertising campaigns (e.g. household appliances) showed women as happy domestic figures

Why did this cause discontent?

  • Women who felt unhappy believed they were personally failing and it increased internal conflict

    • This strengthened the desire to challenge societal expectations

  • Women had no socially accepted alternative identity other than being a housewife

  • It created pressure to conform

    • This caused dissatisfaction when the reality did not match the ideal

  • It led to a sense of being trapped in a prescribed role

Historiography

Betty Friedan

The Feminine Mystique (1963)

  • Friedan argued that many middle-class American women experienced deep dissatisfaction with domestic life, which she famously described as “the problem that has no name.”

  • She suggested that women were unfulfilled by the expectation to remain housewives despite higher education and capabilities

The problem lay buried, unspoken for many years in the minds of American women. It was a strange stirring, a sense of dissatisfaction, a yearning that women suffered in the middle of the twentieth century in the United States. Each suburban housewife struggled with it alone. As she made beds, shopped for groceries, matched slipcover material, ate peanut butter sandwiches with her children, chauffeured Cub Scouts and Brownies, lay beside her husband at night - she was afraid to ask even of herself the silent question - "Is this all?"

An extract from Chapter 1 of Betty Friedan's 'The Feminine Mystique' (1963)

Lack of freedom

  • Women experienced a lack of personal autonomy and freedom, despite living in increasingly democratic and affluent societies

    • Many women had little control over major life decisions

    • They were still expected to marry young (the average marriage age in the US dropped to around 20 in the 1950s)

    • There was also a social stigma against remaining single or childless

    • Legal and financial restrictions reinforced this

      • For example, women struggled to obtain credit or bank accounts independently before 1974

  • The Post-war period saw a rise in female education, with increasing university attendance in the 1950s–60s

    • Expectations to focus solely on home and family ignored women’s education and capabilities

      • This intensified women's frustration

  • Companies frequently fired or forced women to resign upon getting married

    • This was known as a ‘marriage bar’

  • Betty Friedan conducted surveys of Smith College graduates (1957)

  • The survey documented women feeling a loss of identity and a lack of purpose beyond serving their husbands and children

    • This showed that dissatisfaction was widespread rather than an ‘individual failure’ and that it was rooted in the social structure

Why did this cause discontent?

  • The increase in female education highlighted a contradiction

    • Women were told they were free citizens, but lacked real freedom

  • It produced frustration among educated women who expected independence and self-fulfilment

  • It created a mismatch between ability and opportunity, which led to feelings of wasted potential and intellectual stagnation

    • This was particularly important in mobilising middle-class feminist activism

Black-and-white photo of female students talking outside a brick university building with a large “SC” banner above an arched entrance.
Women at the University of Southern California in 1964 by Allan Cash Picture Library

Lower-class women and the “double burden”

  • Lower-class women faced a “double burden” (work and domestic responsibilities)

    • This exposed inequality within the housewife ideal

  • Unlike middle-class women, working-class women often had to work outside the home due to financial strain

    • These jobs were usually low-paid service jobs, including factory work or cleaning

    • Women were still expected to maintain full domestic responsibilities

Why did this cause discontent?

  • This highlighted class inequality within gender roles and a dissatisfaction with the housewife ideal

  • Working-class women had economic responsibility and domestic burden, receiving low wages and little recognition for their work

  • This reinforced the perception that society exploited women’s labour both inside and outside the home

Isolation of suburban life

  • After 1945, there was a rapid expansion of suburbs in the USA

    • For example, Levittown (late 1940s–1950s)

    • These were mass-produced housing developments designed for nuclear families

  • The suburbs were geographically separated from city centres (where jobs, culture, and politics were located)

  • They were designed around car travel

    • Many women initially lacked access to cars

    • This meant that women were confined to domestic chores in the house and taking care of the children for long periods

  • This reinforced women's dependence on their husbands, not just financially but also socially.

  • Women had limited access to employment, education and social interaction, including extended family and community

Why did this cause discontent?

  • This isolation increased feelings of loneliness and a lack of intellectual/social stimulation

  • It reinforced a sense of being trapped in repetitive, invisible labour

  • Discontent was not just about work or law, but the everyday lived experience

Advertisement showing a smiling housewife and child with a new refrigerator.
Advertisement showing a smiling housewife By Wyeth, N. C. (Newell Convers), 1882-1945 - Flickr.com

Examiner Tips and Tricks

In your Paper 1 exam, you will need to analyse different sources like the advertisement above.

You will also be given an inquiry question like this one - 'Assess the reasons for the emergence of the feminist movement in the USA'.

Think about how you could use this advertisement to answer the inquiry question.

HINT! Think about societal expectations and the media!

Unlock more, it's free!

Join the 100,000+ Students that ❤️ Save My Exams

the (exam) results speak for themselves:

Natalie Foad

Author: Natalie Foad

Expertise: History Content Creator

Natalie is a History Content Creator at Save My Exams with over 10 years of teaching experience across KS3–KS5 in the UK and international schools. She has extensive expertise in IB and IGCSE/GCSE History, having taught multiple exam boards including Cambridge, Edexcel, and AQA, and previously worked as an AQA GCSE examiner. Natalie specialises in developing students’ analytical writing, exam technique, and source analysis skills, supported by her background in curriculum design and assessment.

Bridgette Barrett

Reviewer: Bridgette Barrett

Expertise: Geography, History, Religious Studies & Environmental Studies Subject Lead

After graduating with a degree in Geography, Bridgette completed a PGCE over 30 years ago. She later gained an MA Learning, Technology and Education from the University of Nottingham focussing on online learning. At a time when the study of geography has never been more important, Bridgette is passionate about creating content which supports students in achieving their potential in geography and builds their confidence.