Exam code: 7136
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Define demand.
Demand is the amount of a good or service that a consumer is willing and able to purchase at a given price in a given time period.

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True or False?
Effective demand is demand supported by the necessary purchasing power to pay.
True.
Effective demand requires the consumer to be both willing and able to afford the good, so wanting a good without being able to pay is not effective demand.
The law of demand states that there is an relationship between price and quantity demanded, ceteris paribus.
The law of demand states that there is an inverse relationship between price and quantity demanded, ceteris paribus.
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Define demand.
Demand is the amount of a good or service that a consumer is willing and able to purchase at a given price in a given time period.
True or False?
Effective demand is demand supported by the necessary purchasing power to pay.
True.
Effective demand requires the consumer to be both willing and able to afford the good, so wanting a good without being able to pay is not effective demand.
The law of demand states that there is an relationship between price and quantity demanded, ceteris paribus.
The law of demand states that there is an inverse relationship between price and quantity demanded, ceteris paribus.
How is market demand calculated?
Market demand is calculated by adding up the individual demand for a good or service at each price level.
Define effective demand.
Effective demand is demand that is supported by the necessary purchasing power, meaning the consumer has the ability to pay.
True or False?
A change in the price of a good, ceteris paribus, causes a shift of the entire demand curve.
False.
A change in price causes a movement along the demand curve (a change in quantity demanded), not a shift of the whole curve.
What is a contraction in quantity demanded?
A contraction is a movement up the demand curve, where a rise in price causes quantity demanded to fall.
A movement down the demand curve caused by a fall in price is called an in quantity demanded.
A movement down the demand curve caused by a fall in price is called an extension in quantity demanded.
Define the determinants of demand.
The determinants of demand are the factors, other than price, that change the demand for a good or service and shift the entire demand curve.
True or False?
An increase in a firm's advertising shifts the demand curve to the right.
True.
More advertising makes consumers aware of the product and increases demand, shifting the entire demand curve to the right at every price level.
What relationship do inferior goods have with income?
Inferior goods have an inverse relationship with income, so as income rises their demand falls, and vice versa.
As real income rises, the demand for a good increases.
As real income rises, the demand for a normal good increases.
Why did the demand for restaurant dining fall during the COVID-19 pandemic?
Demand fell because of reduced disposable income from rising unemployment, changing preferences for safer dining, and government restrictions on indoor dining.
True or False?
In this example, restaurant dining is treated as a normal good.
True.
Restaurant dining is a normal good, so its demand falls when consumer incomes fall during the pandemic downturn.
During the pandemic, the demand curve for restaurant dining shifted to the .
During the pandemic, the demand curve for restaurant dining shifted to the left.
Define a normal good.
A normal good is a good whose demand falls when consumer incomes fall and rises when incomes rise.
As the demand curve for restaurant dining shifted left, what happened to quantity demanded?
Quantity demanded fell from Q1 to Q2 while the price level remained the same at P1.
True or False?
The fall in restaurant dining during COVID-19 was caused by a rise in the price of meals.
False.
It was caused by changes in the conditions of demand, which shifted the whole curve left while the price stayed at P1.
What caused the surge in demand for Taylor Swift concert tickets in 2023?
A change in tastes and preferences, as her music and concerts became more popular, increased demand at every price level.
The increased popularity of Taylor Swift's concerts shifted the demand curve to the .
The increased popularity of Taylor Swift's concerts shifted the demand curve to the right.
True or False?
The increase in demand for concert tickets raised quantity demanded at every price level.
True.
An increase in demand shifts the whole curve right, so more tickets are demanded at each price, irrespective of the price level.
When demand for concert tickets rose while the price stayed at P1, what happened to quantity demanded?
Quantity demanded rose from Q1 to Q2 as the demand curve shifted right.
Define supply.
Supply is the amount of a good or service that a producer is willing and able to supply at a given price in a given time period.
True or False?
The supply curve slopes upward.
True.
There is a positive relationship between price and quantity supplied, so profit-maximising producers supply more as prices rise.
The law of supply states that there is a relationship between price and quantity supplied, ceteris paribus.
The law of supply states that there is a positive relationship between price and quantity supplied, ceteris paribus.
How is market supply calculated?
Market supply is calculated by adding up the individual supply of all producers at each price level.
Define the determinants of supply.
The determinants of supply are the factors, other than price, that change the supply of a good or service and shift the entire supply curve.
True or False?
A change in the price of a good, ceteris paribus, shifts the entire supply curve.
False.
A change in price causes a movement along the supply curve (a change in quantity supplied), not a shift of the whole curve.
What is a contraction in quantity supplied?
A contraction is a movement down the supply curve, where a fall in price causes quantity supplied to decrease.
An increase in price, ceteris paribus, causes an in quantity supplied.
An increase in price, ceteris paribus, causes an extension in quantity supplied.
How does an increase in a firm's costs of production affect supply?
Supply decreases and the supply curve shifts left, as the firm can afford to produce fewer products.
True or False?
An increase in a producer subsidy shifts the supply curve to the right.
True.
A subsidy lowers a firm's costs of production, so supply increases and the curve shifts right.
Define goods in competitive supply.
Goods in competitive supply are goods a producer can make as alternatives, so increasing supply of one reduces supply of the other, such as a farmer growing wheat or potatoes.
A drought or flood can cause a supply in an agricultural market.
A drought or flood can cause a supply shock in an agricultural market.
Define a decrease in supply.
A decrease in supply is a leftward shift of the entire supply curve, so less is supplied at every price level.
Why did the supply of UK-grown tomatoes fall in 2023?
Rising energy costs, caused by supply chain issues, raised the cost of operating greenhouses and reduced supply.
True or False?
Higher energy costs shifted the UK tomato supply curve to the left.
True.
The rise in production costs decreased supply, shifting the entire supply curve left from S1 to S2.
Rising energy prices raised the cost of operating , reducing the supply of UK tomatoes.
Rising energy prices raised the cost of operating greenhouses, reducing the supply of UK tomatoes.
As the UK tomato supply curve shifted left, what happened to quantity supplied and price?
Quantity supplied fell from Q1 to Q2 while the price remained the same at P1.
Define an increase in supply.
An increase in supply is a rightward shift of the entire supply curve, so more is supplied at every price level.
What caused the increase in the supply of lettuce?
Advances in technology, including greater mechanisation and genetically modified food, raised productivity and output.
True or False?
Improvements in farming technology shifted the lettuce supply curve to the right.
True.
Better technology increased productivity, raising supply and shifting the entire curve right from S1 to S2.
Greater and innovations in genetically modified food increased lettuce output.
Greater mechanisation and innovations in genetically modified food increased lettuce output.
As the lettuce supply curve shifted right, what happened to quantity supplied and price?
Quantity supplied rose from Q1 to Q2 while the price remained the same at P1.
Define a market.
A market is any place, physical or virtual, that brings buyers and sellers together to trade at an agreed price.
True or False?
Market equilibrium occurs when demand equals supply.
True.
When demand equals supply the market clears at the equilibrium price and quantity, satisfying both buyers and sellers.
At equilibrium, the price is called the equilibrium or market- price.
At equilibrium, the price is called the equilibrium or market-clearing price.
When is a market in disequilibrium?
A market is in disequilibrium whenever demand does not equal supply, creating either excess demand or excess supply.
Define excess demand.
Excess demand occurs when quantity demanded is greater than quantity supplied, creating a shortage in the market.
True or False?
Excess demand (a shortage) arises when the price is above the equilibrium price.
False.
Shortages arise when the price is below equilibrium; surpluses arise when the price is above equilibrium.
How does a market with excess demand return to equilibrium?
Sellers gradually raise prices, causing a contraction in quantity demanded and an extension in quantity supplied until the excess is cleared.
Excess supply is also described as a in the market.
Excess supply is also described as a surplus in the market.
Define excess supply.
Excess supply occurs when quantity supplied is greater than quantity demanded, creating a surplus in the market.
True or False?
In the YEEZY demand and supply schedule, the market is in equilibrium at a price of $500.
True.
At $500 the quantity demanded equals the quantity supplied at 800 units, so the market clears.
In a demand and supply schedule, what does a price set below the equilibrium price create?
It creates excess demand, because the lower price is more affordable so quantity demanded exceeds quantity supplied.
A demand and supply shows the quantity demanded and quantity supplied at different price levels.
A demand and supply schedule shows the quantity demanded and quantity supplied at different price levels.
Define dynamic market.
A dynamic market is a market whose conditions of demand and supply are constantly changing, causing the equilibrium price and quantity to shift frequently.
What happens temporarily when a condition of demand or supply changes?
A change in a condition of demand or supply temporarily creates disequilibrium, which market forces then act to clear.
True or False?
An increase in demand causes a shift of the supply curve.
False.
An increase in demand raises the price, which causes an expansion of supply along the existing curve, not a shift of supply.
When demand for desks rose during Covid lockdowns, at the original price a condition of excess existed.
When demand for desks rose during Covid lockdowns, at the original price a condition of excess demand existed.
Define excess demand.
Excess demand is a shortage that occurs when the quantity demanded is greater than the quantity supplied at the current price.
What happened to the equilibrium price and quantity of desks after demand increased?
Both the equilibrium price and equilibrium quantity of desks rose to a new, higher market equilibrium.
True or False?
Hurricane Fiona destroying Puerto Rico's plantain crop raised the equilibrium price and lowered the equilibrium quantity.
True.
The fall in supply created excess demand at the original price, so price rose while quantity fell.
Define supply shock.
A supply shock is a sudden, unexpected event that reduces supply, such as Hurricane Fiona destroying Puerto Rico's plantain crop.
Why did demand for lobsters in Maine fall?
Rising inflation reduced consumers' real income, so fewer luxuries such as lobster were bought, decreasing demand.
A decrease in demand for lobsters created a condition of excess at the original price.
A decrease in demand for lobsters created a condition of excess supply at the original price.
True or False?
An EU subsidy for solar panels increases supply and lowers the equilibrium price.
True.
The subsidy shifts supply to the right, creating excess supply that pushes the price down and raises the equilibrium quantity.
By how much did the lobster price fall between 1 April and 1 May?
The lobster price fell from $12.35 per pound on 1 April to $9.35 per pound on 1 May.
Define excess supply.
Excess supply is a surplus that occurs when the quantity supplied is greater than the quantity demanded at the current price.
Define price elasticity of demand (PED).
Price elasticity of demand measures how responsive the quantity demanded of a good is to a change in its price.
What is the formula for PED?
PED equals the % change in quantity demanded divided by the % change in price.
True or False?
A good with a PED value between 0 and 1 is relatively elastic.
False.
A PED between 0 and 1 means demand is relatively inelastic, as the % change in quantity demanded is less than proportional to the % change in price.
A PED value where the % change in quantity demanded exactly equals the % change in price is called elasticity.
A PED value where the % change in quantity demanded exactly equals the % change in price is called unitary elasticity.
Define relatively inelastic demand.
Demand is relatively inelastic when the % change in quantity demanded is less than proportional to the % change in price, giving a PED between 0 and 1.
A firm raises its price from $10 to $15 and sales fall from 100 to 40 units. What is the PED?
PED = -60% ÷ 50% = -1.2, presented as 1.2 because the sign is ignored (relatively elastic).
True or False?
If a product is price inelastic in demand, a firm should raise its price to increase total revenue.
True.
When demand is inelastic a price rise causes a less than proportional fall in quantity demanded, so total revenue increases.
To maximise revenue, what should a firm do if its product is price elastic in demand?
It should lower its price, because the more than proportional rise in quantity demanded increases total revenue.
Define perfectly inelastic demand.
Demand is perfectly inelastic (PED = 0) when the quantity demanded is completely unresponsive to a change in price.
Good availability of substitutes results in a value of PED.
Good availability of substitutes results in a higher value of PED.
Name the four main determinants of PED.
Availability of substitutes, addictiveness of the product, price as a proportion of income, and the time period.
True or False?
In the short term, consumers tend to be less responsive to price changes than in the long term.
True.
In the short term PED is lower (inelastic); over a longer period consumers find substitutes, so PED rises.
Define perfectly elastic demand.
Demand is perfectly elastic (PED = ∞) when the quantity demanded falls to zero following any change in price.
Define income elasticity of demand (YED).
Income elasticity of demand measures how responsive the quantity demanded of a good is to a change in consumer income.
What is the formula for YED?
YED equals the % change in quantity demanded divided by the % change in income.
True or False?
A good with a negative YED value is an inferior good.
True.
A negative YED means demand falls as income rises, which is the defining feature of an inferior good.
A normal good with a YED greater than 1 is income .
A normal good with a YED greater than 1 is income elastic.
Define inferior good.
An inferior good has a negative YED, so its demand decreases when consumer income increases.
A consumer's income rises from £100 to £125 and bagel consumption rises from 12 to 15. What is the YED?
YED = 25% ÷ 25% = 1, so the bagels have unitary income elasticity.
True or False?
A normal necessity has a YED between 0 and 1, making it income inelastic.
True.
Its demand rises with income but less than proportionally, so it is income inelastic.
Define cross elasticity of demand (XED).
Cross elasticity of demand measures how responsive the quantity demanded of good A is to a change in the price of good B.
What does a negative XED value indicate about two goods?
A negative XED value indicates that the two goods are complements.
A XED value indicates that two goods are substitutes.
A positive XED value indicates that two goods are substitutes.
FIFA 21's price falls from £90 to £60 and PS5 sales rise from 50 to 80 units. What is the XED and what does it show?
XED = 60% ÷ -33.3% = -1.8, showing the two goods are strong complements.
True or False?
An XED value of exactly zero means the two goods are strong substitutes.
False.
An XED of zero means the goods are unrelated, with no relationship between them.
Define normal good.
A normal good has a positive YED, so its demand increases when consumer income increases.
Define price elasticity of supply (PES).
Price elasticity of supply measures how responsive the quantity supplied of a good is to a change in its price.
What is the formula for PES?
PES equals the % change in quantity supplied divided by the % change in price.
True or False?
A PES value between 0 and 1 means supply is relatively elastic.
False.
A PES between 0 and 1 means supply is relatively inelastic, as the % change in quantity supplied is less than proportional to the % change in price.
When quantity supplied is completely unresponsive to a change in price, supply is perfectly .
When quantity supplied is completely unresponsive to a change in price, supply is perfectly inelastic.
Define relatively elastic supply.
Supply is relatively elastic when the % change in quantity supplied is more than proportional to the % change in price, giving a PES above 1.
An avocado price rises from AU$0.90 to AU$1.45 and quantity supplied rises from 110 to 120 units. What is the PES?
PES = 9.1% ÷ 61% = 0.15, so avocados are very price inelastic in supply.
True or False?
A final PES answer should be expressed as a percentage.
False.
The final PES answer should not be expressed as a percentage; doing so is a common error that loses marks.
Why is the supply of avocados price inelastic?
Because it takes time to grow more avocados, so suppliers cannot quickly raise the quantity supplied when the price increases.
Define spare capacity in the context of PES.
Spare capacity is unused productive capacity that lets firms raise output quickly when price rises, making supply more elastic.
If products can be easily stored, PES will be .
If products can be easily stored, PES will be higher.
Name three factors that influence the price elasticity of supply.
Mobility of the factors of production, the rate at which production costs rise, the ability to store goods, spare capacity, and the time period.
True or False?
In the short run, supply tends to be more inelastic than in the long run.
True.
In the short run it takes time to produce more, but in the long run firms can change all factors of production to raise output.
Define perfectly elastic supply.
Supply is perfectly elastic (PES = ∞) when producers will supply an unlimited quantity at a particular price.
Define joint demand.
Joint demand occurs when two complementary goods are used together, so a change in the price of one affects the demand for the other.
Competitive demand is another term for which type of goods?
Competitive demand describes substitute goods, which are used for the same purpose.
True or False?
Composite demand is when two or more goods require the same input to make them.
True.
With composite demand the goods share an input, so increased production of one can reduce the supply available for the other.
Two substitute goods used for the same purpose are said to be in demand.
Two substitute goods used for the same purpose are said to be in competitive demand.
Define joint supply.
Joint supply occurs when the supply of two goods comes from the same source, so producing more of one increases the supply of the other, often as a by-product.
Give an example of two goods in joint supply.
Beef and cow leather, where the leather is a by-product of producing beef.
True or False?
Cheese and yogurt are an example of joint demand.
False.
Cheese and yogurt share the input milk, so they are an example of composite demand.
Define derived demand.
Derived demand is when the demand for a good, such as an input, arises from the demand for another good or service.
In joint demand, what happens to the demand curve for a complement when the price of the other good rises?
The complement's entire demand curve shifts left, decreasing its demand at the original price.
An increase in demand for beef raises the price of beef and increases the of leather.
An increase in demand for beef raises the price of beef and increases the supply of leather.
What type of demand exists between mobile phones and mobile apps?
They are in joint demand, as they are complementary goods used together.
True or False?
When the price of mobile phones rises, the demand for mobile apps increases.
False.
A rise in the price of mobiles decreases the demand for the complementary mobile apps, shifting their demand curve left.
Define composite demand.
Composite demand occurs when two or more goods require the same input, so using more of that input for one reduces the supply available for the other.
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