Which one of the following is the formula to calculate total revenue?
Quantity sold×price
Profit – price
Profit ÷ price
Quantity sold ÷ price
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Exam code: 4EC1
Which one of the following is the formula to calculate total revenue?
Quantity sold×price
Profit – price
Profit ÷ price
Quantity sold ÷ price
Choose your answer
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Figure 3 shows the daily costs of hiring a vehicle to transport goods to a customer.
Vehicle hire cost ($ per day) | Fuel cost ($ per km) | Distance travelled (km) | Cost of insurance ($ per day) |
|---|---|---|---|
90 | 0.25 | 65 | 20 |
Figure 3
Calculate the daily total costs of transporting the goods to the customer. You are advised to show your working.
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MAS Supermarkets is the largest supermarket chain in Cyprus. It owns many shops across the country, selling a wide range of groceries. The firm states that its focus is on selling quality products, offering good service and low prices.
With reference to the data above and your knowledge of economics, analyse how internal economies of scale may lead to benefits for MAS Supermarkets.
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Total revenue can be defined as the quantity of goods sold
added to the price
subtracted from the price
multiplied by the price
divided by the price
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Figure 3 shows the costs to a firm of running a machine to produce an order of goods.
Purchase price of machine ($) | Electricity ($ per hour) | Production time (hours) | Insurance ($) |
|---|---|---|---|
1 036 | 0.45 | 19 | 17 |
Figure 3
Calculate the total variable costs of this order for the firm. You are advised to show your working.
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A project to update the infrastructure and develop new routes along Indian railways has been in progress for a number of years. One part of the plan is to expand the rail network between Hyderabad and Karnataka.
The expanded railway network will provide more services for passengers, along with more freight trains. This will mean more raw materials, including cement, iron ore and steel can be transported.
With reference to the data above and your knowledge of economics, analyse the impact of external economies of scale on construction firms in India.
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Figure 3 shows some of the production costs in the month of September for a firm manufacturing rugby souvenirs in France, in preparation for the 2025 Six Nations tournament.
Production costs | Euro (€) |
|---|---|
Rent | 7000 |
Raw materials | 3000 |
Advertising | 1300 |
Labour (paid according to output) | 18000 |
Figure 3
Calculate the total variable costs for the firm in the month of September. You are advised to show your working.
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What is meant by the term total revenue?
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A firm has total fixed costs of $57000 per month and variable costs of $750 per unit. It produces 1,820 units per month.
Calculate the total costs per month for the firm. You are advised to show your working.
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Hong Kong telecommunications firm, CK Hutch, is planning to merge with Indosat which is based in Jakarta, Indonesia. Indosat provides services for mobile phones and broadband. It is a growing business, with a value of $2.2bn and more than 60 million customers. Indonesia is Southeast Asia’s most populated country.
(Source adapted from: Link (opens in a new tab))
With reference to the data above and your knowledge of economics, assess the extent to which a merger between CK Hutch and Indosat is likely to lead to economies of scale.
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A firm has total costs of $700. It sells 300 items at a price of $20 each. What is the profit for the firm?
$5300
$6000
$13700
$14000
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State one type of an external economy of scale.
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Figure 4 shows the monthly costs per unit when a firm makes 3,000 units.
Quantity | Total fixed costs | Total variable costs |
|---|---|---|
3,000 | $6200 | $3550 |
Figure 4
Calculate the average cost per unit (AC) for the firm when it makes 3,000 units. You are advised to show your working.
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What is meant by the term economies of scale?
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Figure 3 shows some of the production costs in March for a firm manufacturing clothing in Bangladesh.
Production costs | Bangladeshi Taka (Tk) |
|---|---|
Rent | 20 250 |
Raw materials | 10 050 |
Advertising | 5 125 |
Labour (paid in direct proportion to output) | 105 000 |
Figure 3
Calculate the total fixed costs for the firm in March. You are advised to show your working.
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Figure 5 shows profit for a firm between 2020 and 2022.
Year | Profit ($) |
|---|---|
2020 | 20 250 |
2021 | 21 000 |
2022 | 22 950 |
Figure 5
Calculate, to two decimal places, the percentage change in profit for the firm between 2020 and 2022. You are advised to show your working.
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A firm charges a price of $160 per item and has average costs of $120 per item. It sells 20000 items.
What is the total revenue for the firm?
$19200
$20160
$2400000
$3200000
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Which one of the following is a situation when firms in a growing industry all benefit from lower average costs?
Internal economies of scale
External economies of scale
Diseconomies of scale
Technical economies of scale
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A firm has total fixed costs of $75000 per month and variable costs of $525 per unit. It produces 1350 units per month.
Calculate the total costs per month for the firm. You are advised to show your working.
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A firm sells 40 units of a good. Variable costs are $4 per unit. Customers pay $10 per unit.
Which one of the following equals $400?
Price
Total costs
Profit
Total revenue
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Unilever is a multinational corporation that sells consumer goods. It currently uses 700,000 tonnes o f non-recyclable plastic packaging each year. By 2025, it plans to reduce overall usage by 100,000 tonnes and replace the remaining 600,000 tonnes with more expensive plastic, which can be recycled.
(Source adapted from: Link (opens in a new tab))
With reference to the data above and your knowledge of economics, analyse how the profits of Unilever may be affected.
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Figure 2 shows some of the monthly production costs for a firm which manufactures clothing.
Production costs | US$ |
|---|---|
Rent | 25000 |
Raw materials | 12000 |
Insurance | 5500 |
Labour (payment depends on output) | 115000 |
Figure 2
Calculate the total variable costs for the firm each month. You are advised to show your working.
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Which one of the following is the formula for calculating average cost?
Total fixed cost
Quantity produced
Total revenue
Quantity produced
Total cost
Quantity produced
Total variable cost
Quantity produced
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Figure 2 shows selected financial data of a firm selling shoes.
Cost/Revenue per pair of shoes ($) | |
|---|---|
Selling price | 89 |
Raw materials | 17 |
Labour | 35 |
Figure 2
Calculate the profit or loss for the firm for each pair of shoes. You are advised to show your working.
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A firm has total fixed costs of $50000 per month and variable costs of $250 per unit. It produces 750 units per month.
Calculate the total costs per month for the firm. You are advised to show your working.
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Cutting Edge is a gardening firm that started trading three years ago. It often turned down work because it did not have a saw powerful enough to cut through larger trees. Once the firm expanded, Cutting Edge was able to justify buying a bigger saw.
With reference to the data above and your knowledge of economics, analyse how Cutting Edge benefitted from technical economies of scale.
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Figure 4 shows profit for a firm between 2017 and 2019.
Year | Profit ($) |
|---|---|
2017 | 80750 |
2018 | 83550 |
2019 | 87100 |
Figure 4
Calculate, to two decimal places, the percentage change in profit between 2017 and 2019, for the firm. You are advised to show your working.
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A firm has total costs of $1 250 000 per month and variable costs of $100 per unit.
If it produces 5,000 units, calculate the total fixed costs per month for the firm.
$1 750 000
$1 250 100
$1 249 900
$750 000
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State the formula for profit.
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Which one of the following is an example of an external economy of scale?
Bulk buying
Skilled labour
Bureaucracy
Managerial
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Veronique owns a shop that makes cakes for special occasions. The cakes sell for an average price of €40 each.
Calculate the quantity of cakes sold by Veronique’s shop when total revenue is €3 600. You are advised to show your working.
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A firm has total costs of $500 and sells each item at a price of $50. It sells 100 items. What is the profit or loss for the firm?
$45 000 profit
$4 500 profit
$20 000 loss
$450 loss
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Average costs can be calculated by which one of the following equations?
Total revenue
Total costs
Total revenue
Price
Output
Total fixed costs
Total costs
Output
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Figure 4 shows some of the production costs in the month of May for a firm manufacturing football souvenirs in Qatar, in preparation for the 2022 World Cup.
Production costs ) | Qatari Riyal (QR |
|---|---|
Rent | 5000 |
Raw materials | 2000 |
Advertising | 500 |
Labour (paid according to output) | 15000 |
Figure 4
Calculate the total variable costs for the firm in the month of May. You are advised to show your working.
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What is meant by the term total revenue?
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Which one of the following is the correct label to replace ‘X’ on the diagram below?

Internal economies of scale
External economies of scale
Total costs
Most efficient
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Figure 4 shows some of the production costs in November for a firm manufacturing rugs and carpets in Pakistan.
Production costs | Pakistani Rupee (Rs) |
|---|---|
Rent | 40250 |
Raw materials | 20050 |
Advertising | 10125 |
Labour (paid in direct proportion to output) | 210000 |
Figure 4
Calculate the total fixed costs for the firm in November. You are advised to show your working.
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A firm has total fixed costs of $40 000 per month and variable costs of $150 per unit. If it produces 1,000 units, what are the total costs per month for the firm?
$190 000
$150 000
$41 150
$40 150
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Figure 1 shows the costs of production per month for a firm making 2,000 units.
Quantity | Total fixed costs | Total variable costs |
|---|---|---|
2,000 | $7 340 | $4 760 |
Figure 1
Calculate the average cost per unit for the firm when it makes 2,000 units. You are advised to show your working.
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Which one of the following is a diseconomy of scale?
An increase in productivity
An increase in bureaucracy
A decrease in the cost of research and development
A decrease in government regulation
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A firm has monthly total costs of $150 000 and monthly fixed costs of $90 000. If it produces 1,000 units, what are the monthly total variable costs for the firm?
$60
$90
$60 000
$240 000
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The total revenue of a printing firm is $75 000 per month when it sells 100,000 newspapers. The price of a newspaper increases to $0.85 and demand falls to 95,000 newspapers per month.
Calculate the new total revenue. You are advised to show your working.
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Which one of the following best describes the shape of a firm's average total cost (AC) curve as output increases from a low level?
AC falls continuously as output rises
AC rises continuously as output rises
AC falls initially, then rises once the firm becomes too large
AC stays constant at all levels of output
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Define the term 'external economies of scale'.
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State one cause of internal diseconomies of scale.
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What is meant by the term 'U-shaped average cost curve'?
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Describe one reason why a firm's average costs might fall as the whole industry it operates in grows.
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A toy shop sells 250 toy cars at a price of $8 each in one month. Calculate the shop's total revenue for the month. You are advised to show your working.
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On the diagram below, draw and label economies of scale, diseconomies of scale and the point at which the firm is most efficient.

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Sky Team is a group of 19 airlines, including Delta Airlines, KLM, Air France and China Airlines that share operating facilities and cooperate when setting flight routes. This allows more choice for passengers. Vietnam Airlines is a small airline that became a member of Sky Team in 2010. It was the first Southeast Asian airline to join Sky Team and has become more well-known to air passengers as a result of the group’s advertising campaigns.
With reference to the data above and your knowledge of economics, analyse how a smaller airline may benefit from internal economies of scale by joining a group such as Sky Team.
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The music entertainment industry is dominated by a few main firms. These are BMG, EMI Group, Sony, Universal Music Group and Warner.
Explain one possible barrier to entry a new firm might face when trying to enter this industry.
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Five years ago Ben Hogan began working for a large firm based in London. He was originally happy with his role but is now thinking about leaving. He is frustrated with how long it takes for even straight-forward decisions to be made.
The firm has grown considerably in the last two years and there are many more employees as a result. There is an increasing number of checklists about how to carry out tasks. Ben finds this time‐consuming and feels his ideas are no longer listened to.
With reference to the data above and your knowledge of economics, analyse why Ben’s employer might be experiencing diseconomies of scale.
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A small manufacturing firm's average total cost falls as it increases its output, but a much larger rival firm in the same industry has a higher average total cost than the small firm. Explain one reason why increasing output does not always lower a firm's average total cost.
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Many software companies have chosen to set up offices in the same city, close to several major universities that produce computer science graduates. Explain one reason why this clustering might lower costs for each software company.
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A retail chain expands from 10 stores to over 500 stores across the country. Senior managers at head office increasingly struggle to get accurate, up-to-date information from individual stores. Explain one way this might raise the retail chain's average costs.
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A furniture manufacturer increases its output from 1,000 to 5,000 units a month. Over this range, its average total cost falls from $40 to $25 per unit.
Beyond 5,000 units a month, the manufacturer's average total cost begins to rise again, reaching $30 per unit at an output of 8,000 units.
With reference to the data above and your knowledge of economics, analyse why the manufacturer's average total cost falls and then rises as its output increases.
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A shipbuilding company is based in a coastal town where several other shipbuilding firms are also located.
Specialist steel suppliers and marine engineering training colleges have opened in the town specifically to serve the shipbuilding industry there.
With reference to the data above and your knowledge of economics, analyse how the growth of the shipbuilding industry in this town might lower costs for the shipbuilding company.
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The diagram below shows two of a firm's cost curves.

On the diagram above, draw and label the firm's total cost (TC) curve.
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Twitter, one of the most popular social media platforms, was bought for $44bn by entrepreneur Elon Musk in 2022.
The aims of Elon Musk include the creation of an ‘everything app’ – a platform that includes messaging, payments, ridesharing, food delivery and more. To support this, Elon Musk introduced major changes to Twitter, including renaming it ‘X’.
The number of X users increased to a new high of 530 million by 2023, following an increase in publicity about the change of name. This meant X did not need to pay high advertising costs to promote the platform.
Advanced technology will be introduced by X to enable users to operate multiple functions on the new platform. This research and development is likely to lead to a significant cost for the firm.
The platform has experienced a decrease of 65% in advertising revenue. Thousands of workers have already lost their jobs, including those in managerial roles.
With reference to the data above and your knowledge of economics, evaluate whether X is likely to benefit from economies of scale.
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Instagram, WhatsApp and Facebook Messenger are social network messaging services, taken over and owned by Facebook. Between them, they have more than 2.6 billion users. Although they currently operate as stand-alone apps, Facebook’s chief executive, Mark Zuckerberg, has now taken greater control of all three. He has plans to combine the services, allowing messages to be sent between the different apps.
Both Instagram and WhatsApp have grown considerably since the takeover but their original founders have left due to the increased control from Facebook. Some employees are unhappy and do not understand the planned changes to the services. However, Zuckerberg thinks there will be long-term benefits including reduced costs. He says that less software will be needed once the system is in place and consumers will be less likely to use competitors’ apps.
(Source adapted from: Link (opens in a new tab))
With reference to the data above and your knowledge of economics, evaluate whether Zuckerberg’s decision to combine all three services is likely to lead to economies of scale.
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Istanbul’s new airport will be huge in size and capacity when construction is finished. It will have the ability to handle around 200 million passengers annually. This is double the number of the world’s current busiest airport in Atlanta, USA. The airport will cost $11.7bn to build. It will have four terminals, six runways and cover an area of 29.5 square miles, making it larger than the island of Manhattan in New York.
(Source adapted from: https://matadornetwork.com/read/istanbul-new-airport-biggest-world/ (opens in a new tab))
With reference to the data above and your knowledge of economics, assess whether Istanbul’s new airport is likely to benefit from internal economies of scale.
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Tesla built its first "Gigafactory" battery plant in Nevada at a cost of around $5 billion, aiming to produce batteries at a much larger scale than before.
Producing batteries at this scale was projected to cut battery costs by around 30% in the Gigafactory's first year of production, with industry analysts predicting a fall of more than 50% over time as output increased further.
With reference to the data above and your knowledge of economics, assess whether building a large-scale factory like Tesla's Gigafactory is an effective way to reduce a firm's average costs.
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Silicon Valley in California has become the world's leading cluster of technology companies, with thousands of firms, from small start-ups to giants such as Google and Apple, based in the same relatively small area.
Firms in Silicon Valley benefit from a highly skilled local workforce, specialist suppliers, and easy access to venture capital investors, all attracted to the area by the concentration of technology firms already there.
However, the high concentration of technology firms has also driven up local wages and property prices to among the highest in the United States.
With reference to the data above and your knowledge of economics, assess whether locating in a cluster like Silicon Valley is an effective way for a technology firm to reduce its costs.
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Boeing, one of the world's largest aircraft manufacturers, employs thousands of staff spread across many offices and suppliers worldwide who work on developing each new aircraft model.
An investigation into problems with Boeing's 737 MAX aircraft found that important safety concerns raised by employees were not always communicated effectively up to senior management or reported to the company's board of directors.
Boeing's then chief executive later admitted the company had made mistakes in how it communicated about the aircraft, both internally and with external safety regulators.
With reference to the data above and your knowledge of economics, assess whether Boeing's size contributed to the internal diseconomies of scale it experienced with the 737 MAX.
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Walmart is the world's largest retailer, operating more than 10,500 stores in 19 countries, employing around 2.1 million people worldwide, and generating revenue of around $648 billion in its 2024 financial year.
Walmart's huge scale allows it to negotiate very low prices from suppliers and spread costs such as warehousing and distribution across a vast number of stores.
However, Walmart has also faced criticism over the years for slow decision-making at head office and difficulty maintaining consistent standards of customer service across so many stores.
With reference to the data above and your knowledge of economics, evaluate whether continuing to grow to a very large scale, like Walmart, is the best strategy for a retailer aiming to minimise its average costs.
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Silicon Valley in California is the world's leading technology cluster, home to thousands of firms including Google and Apple, built up over more than 60 years.
Several governments around the world have since tried to create their own "Silicon Valleys" by investing in local infrastructure, offering tax incentives to technology firms, and funding partnerships with universities, hoping to attract a similar cluster of technology companies.
However, most of these attempts have so far failed to attract anywhere near the scale of investment, skilled workers or venture capital that Silicon Valley has.
With reference to the data above and your knowledge of economics, evaluate whether government attempts to create technology clusters similar to Silicon Valley are likely to succeed.
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