Exam code: 4EC1
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Define price elasticity of demand (PED).
Price elasticity of demand (PED) measures how responsive the quantity demanded is to a change in price.

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What is the formula for PED?
PED is the percentage change in quantity demanded divided by the percentage change in price.
How do you calculate a percentage change?
A percentage change is calculated as (new value − old value) ÷ old value × 100.
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Define price elasticity of demand (PED).
Price elasticity of demand (PED) measures how responsive the quantity demanded is to a change in price.
What is the formula for PED?
PED is the percentage change in quantity demanded divided by the percentage change in price.
How do you calculate a percentage change?
A percentage change is calculated as (new value − old value) ÷ old value × 100.
True or False?
A PED value is always negative, so economists ignore the sign and present it as a positive number.
True.
Because of the law of demand, PED is always negative, so economists ignore the sign (e.g. −1.2 is presented as 1.2).
A firm raises price from $10 to $15 and sales fall from 100 to 40 units. What is the PED?
The PED is 1.2, because a −60% change in quantity demanded divided by a +50% change in price gives −1.2 (sign ignored).
True or False?
A PED answer should be written as a percentage.
False.
A PED answer is a number, not a percentage.
Define perfectly inelastic demand.
Demand is perfectly inelastic when quantity demanded is completely unresponsive to a change in price, giving a PED of 0.
Define unitary elasticity.
Demand has unitary elasticity when the percentage change in quantity demanded is exactly equal to the percentage change in price, giving a PED of 1.
What does a PED value between 0 and 1 mean?
A PED between 0 and 1 means demand is relatively inelastic — quantity demanded changes less than proportionally to price.
What does a PED value greater than 1 mean?
A PED greater than 1 means demand is relatively elastic — quantity demanded changes more than proportionally to price.
Demand is perfectly when quantity demanded falls to zero with any change in price, giving a PED of infinity.
Demand is perfectly elastic when quantity demanded falls to zero with any change in price, giving a PED of infinity.
Define determinants of PED.
The determinants of PED are the factors that determine how responsive the quantity demanded of a product is to a change in its price.
Define total revenue.
Total revenue is the amount of money a firm receives from selling its goods or services, calculated as price × quantity.
Define the total revenue rule.
The total revenue rule states that to maximise revenue, firms should increase the price of products that are inelastic in demand and decrease the price of products that are elastic in demand.
How does good availability of substitutes affect PED?
Good availability of substitutes results in a higher value of PED, making demand relatively elastic.
How does addictiveness affect a product's PED?
Addictiveness turns products into necessities, resulting in a low value of PED, making demand relatively inelastic.
How does the price of a product as a proportion of income affect its PED?
The lower the proportion of income the price represents, the lower the PED value, as consumers are less responsive to price changes on cheap products.
How can a firm use price discrimination to maximise its revenue?
A firm can use price discrimination by charging higher prices to segments with inelastic demand and lower prices to segments with elastic demand.
Why can a government tax price-inelastic goods without harming firms too much?
Consumers are less responsive to price changes, so firms can pass the tax on to consumers, allowing the government to raise tax revenue.
True or False?
In the short term, consumers are less responsive to price increases, giving a low value of PED.
True.
In the short term demand is relatively inelastic, but over a longer period consumers find substitutes and PED rises.
True or False?
When the price of a price-inelastic good rises, quantity demanded does not fall at all.
False.
Quantity demanded still falls, but by a less than proportional amount than the rise in price.
Good availability of substitutes results in a higher value of PED, making demand relatively .
Good availability of substitutes results in a higher value of PED, making demand relatively elastic.
Over a longer time period, consumers are better able to find substitutes, so the value of PED .
Over a longer time period, consumers are better able to find substitutes, so the value of PED rises.
Define price elasticity of supply (PES).
Price elasticity of supply (PES) measures how responsive the quantity supplied of a product is to a change in its price.
Define the law of supply.
The law of supply states that, ceteris paribus, an increase in price leads producers to increase the quantity supplied, and vice versa.
Define perfectly inelastic supply.
Perfectly inelastic supply (PES = 0) is where quantity supplied is completely unresponsive to a change in price, such as the fixed number of seats in a theatre.
What is the formula for PES?
PES = % change in quantity supplied ÷ % change in price.
How is a percentage change calculated?
A percentage change is calculated as (new value − old value) ÷ old value × 100.
What does a PES value between 0 and 1 tell us about supply?
A PES value between 0 and 1 means supply is relatively inelastic, as the percentage change in quantity supplied is less than proportional to the percentage change in price.
What PES value does a supply curve drawn from the origin have?
A supply curve drawn from the origin has a PES value of 1, showing unitary elasticity where the % change in price equals the % change in quantity supplied.
A price rise from AU$0.90 to AU$1.45 raised supply from 110 to 120 units; what is the PES?
The PES is 0.15 (9.1% ÷ 61%), showing avocados are very price inelastic in supply.
True or False?
A PES value greater than 1 means supply is relatively elastic.
True.
When PES lies between 1 and infinity, the % change in quantity supplied is more than proportional to the % change in price.
True or False?
The values of PES range from 0 to infinity.
True.
PES values vary from 0 (perfectly inelastic) up to infinity (perfectly elastic).
The responsiveness of quantity supplied to a price change is for different types of products.
The responsiveness of quantity supplied to a price change is different for different types of products.
A supply curve with a PES of infinity is described as perfectly .
A supply curve with a PES of infinity is described as perfectly elastic.
Define determinants of PES.
The determinants of PES are the factors that determine how responsive the quantity supplied of a product is to a change in price, such as mobility of factors, ability to store, spare capacity and time period.
Define spare capacity.
Spare capacity is the ability of factories to produce more output; where it exists, supply is more elastic.
Define primary commodities.
Primary commodities are agricultural products or raw materials, which tend to have a lower (more inelastic) PES than manufactured products.
How does the ability to store goods affect PES?
If products can be easily stored, PES is higher (elastic) because producers can quickly increase supply; an inability to store lowers PES.
How does mobility of the factors of production affect PES?
If producers can quickly switch resources between products, PES is more elastic.
Why do primary commodities tend to have a lower PES than manufactured products?
Primary commodities have longer production cycles, limited storage and less spare capacity, so producers cannot easily respond to price changes, giving a lower PES.
State one way a firm can increase its PES.
A firm can increase its PES by creating more spare capacity, holding larger inventories or using more modern technology.
Why might a low PES in the housing market be a problem?
If the PES of housing is low (inelastic), property prices become unaffordable when demand increases, as supply cannot respond quickly.
True or False?
The PES of manufactured products tends to be higher than that of primary commodities.
True.
Manufactured products can be stored, mass-produced and made quickly, so their supply is more elastic than primary commodities.
True or False?
If the PES of labour is low, firms' production costs rise quickly when demand for workers increases.
True.
With an inelastic PES of labour, firms cannot quickly hire extra workers, so production costs rise sharply as demand increases.
True or False?
A low PES in a market can contribute to inflation when demand rises.
True.
With inelastic supply, firms cannot respond to rising demand, so prices continue to rise, possibly causing inflation.
A producer with a high PES can respond quickly to a price rise, allowing it to increase its revenues and .
A producer with a high PES can respond quickly to a price rise, allowing it to increase its revenues and profits.
In the long run, producers can change all their factors of production, so their supply becomes more .
In the long run, producers can change all their factors of production, so their supply becomes more elastic.
Define income elasticity of demand (YED).
Income elasticity of demand (YED) measures how responsive the quantity demanded of a product is to a change in income.
Define normal good.
A normal good has a positive YED, meaning demand increases as income rises; it can be a necessity or a luxury.
Define inferior good.
An inferior good has a negative YED, meaning demand decreases as income rises.
What is the formula for YED?
YED = % change in quantity demanded ÷ % change in income.
A consumer's income rises 25% and quantity demanded of bagels rises 25%; what is the YED?
The YED is 1 (25% ÷ 25%).
What type of good has a YED between 0 and 1?
A good with a YED between 0 and 1 is a normal necessity, which is income inelastic.
What type of good has a YED greater than 1?
A good with a YED greater than 1 is a normal luxury, which is income elastic.
During a recession, what happens to demand for inferior goods?
During a recession incomes fall, so demand for inferior goods increases.
Why might a government tax necessity goods to guarantee tax revenue?
Necessity goods are income inelastic, so demand changes little with income, guaranteeing tax revenue even in a recession.
True or False?
During economic growth, businesses selling inferior goods can expect demand to fall.
True.
Inferior goods have a negative YED, so as incomes rise during economic growth their demand falls.
True or False?
During economic growth, businesses selling normal goods can expect demand to rise.
True.
As incomes rise during economic growth, demand for normal goods increases.
A change in consumers' income leads to a change in the for goods and services.
A change in consumers' income leads to a change in the demand for goods and services.
Governments can reduce inequality by cutting taxes on lower-income earners, raising their spending on goods such as healthcare and .
Governments can reduce inequality by cutting taxes on lower-income earners, raising their spending on goods such as healthcare and education.
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