Knowing Your Audience (College Board AP® English Language & Composition): Flashcards

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  • Define audience adaptation.

    Audience adaptation is making deliberate choices about evidence, organization and language based on what a particular audience believes, values, knows or needs.

  • True or False?

    Adapting an argument for a new audience means changing the writer's central position.

    False.

    A writer does not necessarily change the central position. Instead, the writer changes how they present that position.

  • Define beliefs in audience analysis.

    Beliefs are what an audience thinks is true about a subject or issue.

  • What might a writer need to provide when an audience thinks a proposal sounds unrealistic?

    When an audience thinks a proposal sounds unrealistic, a writer may need to provide practical details, limitations or a feasible plan.

  • What evidence may an audience concerned about practical consequences need?

    An audience concerned about practical consequences may need evidence of costs, benefits, feasibility and cause-effect relationships.

  • How might a writer organize an argument for an audience unfamiliar with the issue?

    For an unfamiliar audience, a writer may explain the problem and define unfamiliar terms before presenting detailed evidence.

  • Define common ground.

    Common ground is a value, concern or assumption that the writer and the audience already share.

  • True or False?

    With a skeptical audience, opening with an extreme demand is the strongest way to begin.

    False.

    Beginning with an extreme demand may immediately create opposition. The writer may instead establish common ground first.

  • Define formality.

    Formality is the level of linguistic care and distance a writer adopts toward an audience.

  • True or False?

    Formal writing depends on complicated vocabulary.

    False.

    Formal writing strives to make its language clear and precise. It does not mean using over-complicated language.

  • Define loaded language.

    Loaded language is wording whose strong connotations push a judgment the evidence has not established.

  • An audience that already agrees with a writer may not notice _____ language, but an undecided or skeptical audience will notice it quickly.

    An audience that already agrees with a writer may not notice slanted language, but an undecided or skeptical audience will notice it quickly.

  • What kind of key term suits an audience divided on an issue?

    A neutral term that both supporters and opponents would accept suits an audience divided on an issue.

  • True or False?

    To stay credible, persuasive writing must avoid strong, vivid words.

    False.

    Strong, vivid words can be effective when the evidence supports them. The problem is language whose intensity goes further than the evidence does.

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