Analyzing Audience (College Board AP® English Language & Composition): Flashcards
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- FrontAnalyzing Audience
Define audience analysis.
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Cards in this collection (13)
Define audience analysis.
Audience analysis is the process of identifying what an audience believes, values, needs, feels and understands in order to explain a writer's rhetorical choices.
Why does understanding audience matter for rhetoric?
Understanding audience matters because rhetorical choices are not random. Writers choose evidence, tone, examples, appeals, word choice and structure based on what will persuade or connect with a particular audience.
Define values in audience analysis.
Values are the principles, ideals or priorities an audience considers important.
Calling a problem a "crisis" creates a sense of _____ for the audience.
Calling a problem a "crisis" creates a sense of urgency for the audience.
Define needs in audience analysis.
Needs are what an audience requires in order to understand, accept or respond to an argument.
Define background in audience analysis.
Background is the experiences, knowledge, culture, history or social position an audience brings to a text.
What kinds of evidence may a skeptical audience need?
A skeptical audience may need credible research, expert testimony, facts or concessions.
What can the pronoun "you" suggest about a writer's relationship with the audience?
The pronoun "you" can suggest the writer is directly addressing, challenging, confronting or separating themselves from the audience.
True or False?
A writer addressing a skeptical audience usually moves quickly toward a call to action.
False.
A writer addressing a skeptical audience may begin by acknowledging concerns. Moving quickly to a call to action suits an audience that already agrees.
Define immediate audience.
The immediate audience is the person or group directly addressed by the writer or speaker.
True or False?
In audience analysis, an audience should be treated as completely unified.
False.
Treating the audience as completely unified is a common mistake. Many texts have an immediate audience and a broader audience.
Define reader.
A reader is anyone who reads a text, whether or not that person was the writer's intended audience.
What is the difference between analyzing audience and adapting to an audience?
Analyzing audience means studying how another writer responds to an audience, while adapting means making your own choices as a writer for an audience.
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