Exam code: 7037
What is meant by 'place marketing'?
The buying and selling of houses and land within a place.
The deliberate promotion of a positive image of a place to attract visitors, investment or residents.
The study of how the physical landscape of a place has formed over time.
The natural change in a place's character as its population ages.
Was this exam question helpful?
Outline different ways in which a place can be represented.
Was this exam question helpful?
Which of the following is an example of an external agency that can shape the meaning of a place?
A long-term resident who was born and grew up in the place.
The natural physical landscape of the place.
A property developer or national government that invests in and rebrands the place.
The local weather and climate of the place.
Was this exam question helpful?
Outline how external agencies can influence the meaning or identity of a place.
Was this exam question helpful?
Outline the limitations of using artistic sources, such as paintings or poems, to represent a place.
Was this exam question helpful?
Figure 5a was painted in 1935. It shows the High Level Bridge across the River Tyne, and some housing and industry in Gateshead.
Figure 5b is a photograph of the same place taken in April 2015.
Figure 5a
Figure 5b
Evaluate the usefulness of Figure 5a and Figure 5b in showing the nature and extent of either economic change or demographical and cultural change in this area.
Was this exam question helpful?
Figure 4 shows information published online by the London National Park City movement, a charitable trust that launched London as the first National Park City in July 2019.
Figure 4
Using Figure 4 and your own knowledge, evaluate attempts to influence specific place meanings.
Was this exam question helpful?
Figure 4 shows lyrics from ‘Wickerman’, a song about Sheffield performed by the band Pulp.
Figure 4
Wickerman lyrics © Kobalt Music Publishing Ltd., Sony/ATV Music Publishing LLC, Universal Music Publishing Group
Using Figure 4 and your own knowledge, assess the usefulness of sources such as this in representing a place.
Was this exam question helpful?
Figure 3a shows a poem, written in 1906, about Ancoats, an inner-city area of Manchester.
Figure 3b shows a painting of Manchester in 1946 by LS Lowry.
Evaluate the usefulness of Figure 3a and Figure 3b in representing Manchester.
Was this exam question helpful?
Figure 4a shows Princesshay, Exeter, in 2004, before the redevelopment of a new shopping centre.
Figure 4b shows the redeveloped Princesshay Shopping Centre in 2012.
Using Figure 4a, Figure 4b and your own knowledge, suggest how changes in the built environment might affect people's perceptions of a place.
Was this exam question helpful?
Evaluate the role of one or more external forces in changing lived experience in the local or distant place you have studied.
External forces might include:
government policies
multinational corporations
international or global institutions.
Was this exam question helpful?
‘The changing character of a place over time is more effectively represented by box statistical and cartographical sources than artistic sources such as painting, poetry and photography.’
With reference to either your local or distant place, critically assess the extent to which you agree with this statement.
Was this exam question helpful?
'The identity of a place is shaped more by how it is represented than by who lives there.' Assess this view with reference to one or more places you have studied.
Was this exam question helpful?
Assess the role of external agencies in shaping the meaning and identity of a local or distant place you have studied.
External agencies might include community groups, local or national governments, and private businesses.
Was this exam question helpful?