What is the Media? (WJEC Eduqas GCSE Media Studies): Revision Note

What is the media?

• ‘The Media’ refers to all the different ways that information, ideas and entertainment is communicated to audiences

• Media are all the different platforms and technologies used for this communication

• There are three main types of media:

  • Print media

  • Broadcast media

  • Online media 

• Print media

  • Media which has been printed such as magazines, newspapers or posters

• Broadcast media

  • Media which has been distributed through television, radio or film

• Online media

  • Content that is communicated through social media, apps and websites

Impact of the media

• Media is a key part of our daily lives and contributes to our everyday experiences in a variety of ways

• Media impacts our lives because it has the power to:

  • Shape opinions, beliefs and values

  • Influence culture, behaviour and social norms

  • Provide information, entertainment and education

  • Connect people globally 

  • Affect political understanding and consumer behaviour

What is the media theoretical framework?

• The media theoretical framework provides a holistic and focused approach to interpreting and analysing the media

• The framework consists of four interrelated components:

  • Media Language

  • Representation

  • Audience

  • Industry

What is media language?

• Media language refers to how media texts (products) communicate meaning through signs, codes, symbols and technical choices

• Media language includes visual design, audio, camera work, editing, colours, layout and narrative techniques

• These aspects are used to create meaning and guide audience interpretation of the messages the producers are trying to communicate