The Information-Processing Model of Memory (College Board AP® Psychology): Study Guide
The information processing model of memory
Memory describes all the processes involved with processing, storing, and retrieving information from our experiences
The information-processing model (also called the multi-store model) was proposed by Atkinson and Shiffrin (1968)
It describes memory as three interacting stores that information must pass through in order to be remembered:
Sensory memory: the entry point for all incoming sensory information
Short-term memory (STM): a temporary, limited-capacity store for information currently being used
Long-term memory (LTM): a permanent, potentially unlimited store for information that has been rehearsed and encoded
Information flows through the stores in sequence
Information that is not attended to or rehearsed is lost at each stage

The model distinguishes between two types of processing:
Automatic processing: unconscious encoding of information that occurs without deliberate effort
E.g. you automatically encode the time of day, your physical location, and the frequency of events without trying to
Effortful processing: conscious, deliberate encoding that requires attention and effort
E.g. studying for an exam, rehearsing a phone number, or memorizing a list of vocabulary words
The serial position effect
The serial position effect is the finding that recall is better for items at the beginning and end of a list than for those in the middle:
Primacy effect: items at the beginning are well remembered because they have been rehearsed and transferred to LTM
Recency effect: items at the end are well remembered because they are still held in STM at the time of recall
Items in the middle are poorly remembered because they have left STM but have not been sufficiently rehearsed to reach LTM
This pattern supports the MSM, because if memory were a single system, there would be no reason for recall to differ across serial positions
Sensory memory
Sensory memory is the gateway between perception and memory
It is a brief holding store for all incoming sensory information before it is processed further
All sensory information enters here first, regardless of which sense detected it
The capacity of sensory memory is very large, as it holds a snapshot of everything the senses are detecting at any given moment
However, most information is held for only a fraction of a second before it fades, therefore sensory memory has a very short duration
Sensory memory contains separate stores for each sense; two are particularly important:
Iconic memory: the sensory store for visual information, which lasts for approximately one quarter to one half of a second
E.g. when you move a sparkler quickly in the dark, you perceive a continuous trail of light. This is iconic memory briefly retaining the visual image
Echoic memory: the sensory store for auditory (sound) information, which lasts for approximately three to four seconds
E.g. when someone speaks to you and you ask "what did you say?", you can often replay the last few words before they have fully faded
Selective attention determines which information passes from sensory memory into STM
The brain cannot process all incoming sensory information, so only attended information moves forward
E.g. in a noisy environment, you selectively attend to the conversation in front of you, while unattended sensory information fades without being encoded
Short-term memory (STM)
Short-term memory (STM) holds information that is currently being used or consciously thought about
STM has three key characteristics:
Coding: information in STM is primarily encoded acoustically, as sound
E.g. when you try to remember a phone number, you typically repeat it to yourself as sounds, even if you read it visually (Baddeley, 1966)
Capacity: STM has a very limited capacity. Miller (1956) suggests it can hold approximately 7 items (+/-2), known as Miller's magic number
Capacity can be extended through chunking, which involves grouping individual pieces of information into larger, meaningful units
E.g. the string 1-9-4-5-1-9-6-9 is eight individual digits, but chunking it as 1945 and 1969 reduces it to two meaningful units that are easier to hold in STM
Duration: STM has a limited duration of approximately 18–30 seconds unless information is actively rehearsed
Rehearsal is the key process for retaining information in STM and transferring it to LTM:
Maintenance rehearsal is the simple repetition of information to keep it in STM
E.g. repeating a phone number to yourself until you can write it down
Elaborative rehearsal involves deeper processing that connects new information to existing knowledge. This is more effective for transferring information to LTM
E.g. linking a new vocabulary word to a word you already know in another language
Long-term memory (LTM)
Long-term memory (LTM) is the permanent store for all lasting memories and knowledge
LTM has three key characteristics:
Coding: information in LTM is primarily encoded semantically, based on meaning
E.g. you remember the meaning of the word "photosynthesis" rather than the specific sound or appearance of the word itself
Capacity: LTM has a potentially unlimited capacity, as no evidence has been found for a ceiling on how much can be stored
E.g. over a lifetime a person accumulates memories of thousands of events, faces, facts, skills, and experiences without the system becoming "full"
Duration: LTM can last a lifetime, though memories can fade or become distorted over time
E.g. you can still recall your first day of school decades later, though the details may have shifted over time
Types of LTM
LTM is not a single store
Research shows that memories are differentiated by how they are processed, stored, and retrieved
Two types of LTM include:
Explicit memory (declarative)
These are conscious memories that can be easily described or explained to others, e.g.
Episodic memory
Semantic memory
Implicit memory (non-declarative)
These are unconscious memories that are more difficult to describe or explain, e.g.
Procedural memory
Types of LTM | Description | Example |
|---|---|---|
Episodic memory | A subtype of explicit memory; memories of specific personal events stored as a sequential series | Remembering your last birthday party |
Semantic memory | A subtype of explicit memory; general knowledge of facts, meanings, and concepts | Knowing that Paris is the capital of France |
Procedural memory | A subtype of implicit memory; memories of how to perform skills and procedures | Knowing how to ride a bike or type on a keyboard |
Prospective memory is memory for future actions — remembering to do something at a later time
E.g., remembering to take medication after dinner
The case study of patient HM provides strong evidence for the distinction between STM and LTM:
HM had his hippocampus removed to treat severe epilepsy
Following surgery he could recall memories from before the operation, showing his LTM was intact
HM could not form any new long-term memories, showing that information in STM could not transfer to LTM
This suggests STM and LTM are neurologically distinct systems stored in different brain regions
Long-term potentiation (LTP)
Long-term potentiation (LTP) is the biological process by which synaptic connections between neurons become stronger with frequent activation
Each time two neurons fire together repeatedly, the synaptic connection between them is strengthened
This makes it easier for that signal to fire in the future
This is often summarized as "neurons that fire together, wire together"
E.g. the more times you practice recalling a piece of information, the stronger the neural connections associated with that memory become
LTP depends heavily on the neurotransmitter dopamine, which is involved in pleasurable and rewarding actions
This helps explain why emotionally significant or rewarding experiences tend to be better remembered
LTP provides a neurological explanation for why elaborative rehearsal and repeated retrieval practice are more effective memory strategies than simple repetition
Examiner Tips and Tricks
For Skill 1.A, multi-store model questions may describe a memory scenario and ask you to identify which store is involved or which process is occurring
Always identify the store first (sensory, STM, or LTM), then the relevant characteristic (coding, capacity, or duration)
For Skill 1.A, questions on types of LTM may describe a memory and ask you to classify it
Is it a personal event (episodic), a fact (semantic), a skill (procedural), or a plan for the future (prospective)?
For Skill 1.A, long-term potentiation questions may describe a biological process and ask you to link it to memory
Always connect LTP to the strengthening of synaptic connections through repeated activation and link this to why practice improves memory
For Skill 2.A, the case study of HM is non-experimental as there was no manipulation of an independent variable and no control group
Be prepared to identify this as a case study and evaluate why it limits causal conclusions, while also explaining why it provides unique evidence that could not be obtained experimentally (Skill 2.A)
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